1. Apple Inc. (AAPL) Presented by: Josh Berry, Omar Thaj, Roland Duncombe

2. Company History Subsidiaries: -FileMaker Inc. - Anobit -Braeburn Capital -Beats Electronics Store Locations: International store locations including stores in: ●Australia ●Europe ●China ●USA ●Southeast Asia ●Apple was established on April 1, 1976 ●Formerly known as Apple Computer, Inc.

3. Company History cont. Departments: ●Hardware Engineering ●Software Engineering ●Marketing ●Design ●Merchandising ●Product Management ●Customer Service and Support ●Finance ●Human Resources ●Information Systems & Technology ●Legal ●Operations ●Real Estate & Development ●Sales ●Administrative Products/Services: Phones, tablets, laptops and internet services such as ●iMac ●iMessage ●iPhone ●iPad ●iPod ●iCloud and more

4. Company Information ● Former CEO (founder): Steve Jobs ●Current CEO: Tim Cook ●Number of Employees: Greater than 80,000 ●Number of locations in Michigan: 6 Board of Directors:  Tim Cook (CEO)  Angela Ahrendts (Senior VP Retail and Online)  Eddy Cue (Senior VP Internet Software)  Craig Federighi (Senior VP Software Engineering)  Jonathan Ive (Senior VP Design)  Luca Maestri (Senior VP CFO)  Dan Riccio (Senior VP Hardware Engineering)  Phillip W. Schiller (Senior VP Worldwide Marketing)  Bruce Sewell (Senior VP General Counsel)  Jeff Williams (Senior VP of Operations  Paul Deneve (VP Special Projects  Lisa Jackson (VP Environmental Initiatives)  Joel Podolny (VP Dean, Apple University  Johny Srouji (VP Hardware Technologies  Denise Young Smith (VP World Wide Human Resources) -15 in directors in total-

5. Values Mission Statement : Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad. Core Goals: ●We were put on the Earth to make great products ●Don’t settle for anything less than excellence ●Believe in the simply, not the complex ●Believe in honesty and the courage to change Corporate Responsibilities: ●Accountability, Improvement, Empowerment, Safe and Healthy work Environments and Responsibility

6. Social Responsibilities Recycling Program  Apple takes back old products, recycles them, and gives that customer a gift card. Company Wide Charitable Program  Apple will match all donations made by employees up to $10,000 HBCU Donation partnership  Donated $50 million to help keep diversity in schools

7. Strengths ●Apple has sole control over production of their products ●Apple has complete financial stability ●Apple has a reputation for having better products ●Apple products are a status symbol ●Most valuable company in the world Weaknesses ●Apple only has one type of phone and one type of tablet on the market ●Their products are more expensive than competition ●The products screen break easily ●Phone, tablet and computer markets are saturated with other products

8. Financials Financial Ratio% RatioPoints Profit Margin21.6%10 Debt Ratio51.9%4 Current Ratio1.082 Return on Assets18%8 Inventory Turnover 57.910

9. Stock Information Market: Nasdaq Current Price: $124.82 Number Shares: 72,720,000 Bank: Fifth Third Bank

10. Would We Invest? Yes we would invest because of their relatively high profit margin and they are overall financially stable as a company.