1. Lifetime Value of a Member United States Power Squadrons National Convention Dallas, Texas February 19-24, 2008

2. Lifetime Value of a Member SalesGross Margin National Dues$1,263,185100.0% Education Sales Less: Cost of Sales $1,054,467 ($476,784) Subtotal:$577,68354.8% Ships Store Sales Less: Cost of Sales $115,585 ($77,983) Subtotal:$37,60232.5% TOTAL$1,878,470 Average 12 Month Membership 41,920

3. Membership Trend Year Membership Total Membership Numbers

4. Membership Trend Membership Membership Decrease by Number Lost

5. Recruiting/Retention Budget Desired Net Gain of 5% Desired Net Gain of 5% The current loss rate is 4%, therefore we want to target a gross growth rate of 9% to achieve a net gain of 5% Calculating Target Budget for Recruitment and Retention Calculating Target Budget for Recruitment and Retention Average Membership x Gross Growth Rate x Annual Value of a Member 41,290 x.09 x $44.81 = $169,000