1. Refresh Collab Refresh, Rejuvenate, Renew

2. “Refresh Collab” is the new Install base Upgrade/Migration Program
Objective:
Enable customers with the latest collaboration experience by migrating to Cisco’s newest endpoints, infrastructure, and cloud offerings
Transform every meeting room
“Refresh Collab” replaces “Drive to Collab”

3. Refresh Collab Migration Program
Simplified Migration Process
Guided Migration Process
Readiness Assessment Tools
Improved License Migration
Upgrade collateral
Compelling Offers
Collaborate Now Promotions
Technology Migration Promotion
Collaboration Adoption Incentives (CAI)
Refresh
Collab
Comprehensive Support
Refresh Collab TAC
Global Licensing Operations
PDI Help Desk
Program Team Support
Focused Enablement
Training & workshops
Partner community and web pages
e-Learning modules
Sales tools and migration guides 3 3

4. Refresh Collab Endpoints Infrastructure Cloud Opportunities Promotions
Refresh phones and video endpoints
Upsell and attach video to Cisco install base
Infrastructure
Upgrade CUCM customers to v 10/11
Migrate VCS to UCM
Refresh legacy MCUs
Upsell contact center
Cloud
Capture service contract renewals
Upsell and attach WebEx, CMR & Spark
Migrate to HCS Cloud
Opportunities
Promotions
Tools
Collateral

5. What’s in it for the Customer?
Next Generation Collaboration Experience
Pervasive
Video
BYOD & Mobility
B2B and
Collab Edge
Customer Collaboration
Line of Business Buyer
Customer
Extensible Platform Architecture
Virtualization
End of Support
Unified Voice & Video
Cloud
IT Decision Maker
EOL

6. Cisco Collaboration Architecture
Exp E
Exp C
CMR, WebEx,
B2B, VPN-less Remote & Mobile Access
Expressway Firewall Traversal
Prime
Unified
Communications
Manager
iOS
Android
Windows
Mac OS X
IP Phones
Video
Endpoints
Personal
TelePresence
TelePresence Conductor
Virtualized Video Infrastructure
TMS
Conf Mgmt
TelePresence Server
Video meets Collaboration
Sometimes a picture is worth a thousand words. There is a lot of meaning within this picture:
A single UC Manager cluster can now provide a converged call control platform for all forms of real time collaboration clients: voice, video, TelePresence, instant messaging & presence, multiparty conferencing, audio and video recording applications such as MediaSense, etc. While customers may still want to keep these separate for political/organizational reasons, there is no longer any technical need to do so.
VCS Expressway is positioned as the enterprise collaboration edge going forward, providing secure communications between an enterprise network and (1) cloud conferencing services such as Webex OneTouch, business-2-business (B2B) and business-2-consumer (B2C) calling, and remote access for home office/mobile clients.
TMS is positioned as the TelePresence scheduling platform going forward.
Conductor provides bridge load-balancing and port management
VCS Control provides interoperability gateway services to legacy H.323 videoconferencing systems and to 3rd-party/proprietary applications such as Microsoft Lync
Cisco’s architecture is all SIP-based, with H.323/SIP conversion taking place where necessary to interoperate with H.323 at the edge
TelePresence Server

7. Refresh your Endpoints
Refresh End of Support (EOS) phones to 78xx and 88xx, targeting 79xx series phones
Refresh video endpoints that are EOS, including MXPs and Profiles
Replace CTS 3xxx immersive systems with IX5000

8. Upgrade/Migrate your Infrastructure
Upgrade to CUCM versions 10 & 11, with focus on End-of-Support v7 (End of Support)
Migrate from VCS to UCM, with scenario based architectures
Migrate legacy video infrastructure to VTS
Exp E
Recommended Call Control Architecture:
UCM
BE6000/BE7000
Internet
Exp C
BE6000
or CE

9. Cisco UCM Feature Matrix
Features
4-7.x
8.0.x
8.5/8.6
9.1(2)
10.5
11.0
Virtualization X 
BYOD (Jabber for voice/video)
Video (Unified Voice/Video call Control)
Mobility (SNR for Voice and Video)
B2B (SIP URI-Dialing & Expressway)
Central License Management (PLM)
Collaboration Edge
Prime Collaboration
Self Provisioning and Self Care
Video enabled Contact Center
Single Sign-On
VPN-less support for DX/78/8800 series (CSR 11.0)
Enhanced Lync 2013 Interop (CSR 11.0)
Notes: Mobility/Jabber on x/Video/SIP URI/VCS express/B2B/Virtualization/
Mobility features at UCM 6.x/7.x: Mobility connect, mobile voice access, etc
Video: native support of Tandberg endpoints started from UCM 8.5
BYOD/Jabber: Jabber started from UCM 9.0.x. Before that, CUCI-Connect, CUCI-MoC, CUPC were much less successful than Jabber.
UCM 10 ICE features: Identity / Single Sign On, Common In-meeting Experience / One Touch, Installation & Upgrades, Edge & Firewall Traversal, etc
New in 10.5:
Single sign-on  - Single password across various UC apps. Centralized credential mgmt. 
Self-provisioing for TP - Enables ease of migration from VCS to CUCM
Self-care :  TMS Conferencing been added to single self-care portal
Media-path optimization: fewer hardware resources, hence cost effective
JITC cert: Full CUCM and IM&P certification for US Federal sales

10. Video : Face to Face Communication
Business Benefits
Video
Collaboration with customers and supply chain
Improve productivity through face to face communication
Reduce travel cost & carbon footprint
Session Management
Presence
Voice/Video
Messaging
Mobility
Security
Unified CM 10/ 11
IT Benefits
Unified Call Control for voice and video endpoints
Seamless Voice & Video interoperability
Unified configuration and bandwidth management
Business-to-business (B2B) calling with SIP URI dialing
Call and session control are important…
For an end user where call control means mobility.
If you are coming into the office on your cell phone and want to transition to your IP phone, you can.
If you want to then add a web collaboration session, you can.
If you want to transition from your IP phone to a TelePresence call, you can….all at the touch of a button.
For an administrator, call control means one common platform for video and voice.
It means being able to leverage your existing voice investments and add video as another application.
It means more efficient management of your network traffic.
Unified call and session control is now enabled by Cisco Unified Communications Manager for video-enabled collaboration, providing native support for video communications and collaboration applications and endpoints.
Cisco focuses on using industry-standard protocols and protecting your investments by integrating all voice/video functions in one platform. Every call can be video or voice depending on the capabilities of the endpoints and preference of the user. It also extends your ability to connect outside your organization to other businesses through standards-based interoperability with non-Cisco endpoints and other call-processing platforms. Unlike the competition, this is built-into the same collaboration engine – it doesn’t require additional boxes.
Transition: Unified call control is extended by unified and scalable conferencing options

11. BYOD: Collaborate from Any Device
Business Benefits
Work Your Way: Productivity, employee choice, flexibility
Extend Collaboration: Integrate into existing business applications
Stay Connected: Collaborate anytime, anywhere, from any device
Session Management
Presence
Voice/Video
Messaging
Mobility
Security
Unified CM 10/11
IT Benefits
Jabber support on multiple platform (Win, Mac, iOS, Android)
Support for integrated Voice, Video, IM/Presence
Seamless interoperability with other video endpoints

12. B2B: Collaborate with Customers and Supply Chain
Business Benefits
Improve business relationships with cross-company collaboration
Promote seamless collaboration with customers, partners and supply chain
Extend video communications to teleworkers
IT Benefits
B2B calling over MPLS or Over-the-top (via Internet)
Firewall traversal support for video
Simplified reachability and extended interoperability with URI dialing
Session Management
Presence
Voice/Video
Messaging
Mobility
Security
Unified CM 10/11
Internet
B2B
Expressway™ Firewall Traversal
Call and session control are important…
For an end user where call control means mobility.
If you are coming into the office on your cell phone and want to transition to your IP phone, you can.
If you want to then add a web collaboration session, you can.
If you want to transition from your IP phone to a TelePresence call, you can….all at the touch of a button.
For an administrator, call control means one common platform for video and voice.
It means being able to leverage your existing voice investments and add video as another application.
It means more efficient management of your network traffic.
Unified call and session control is now enabled by Cisco Unified Communications Manager for video-enabled collaboration, providing native support for video communications and collaboration applications and endpoints.
Cisco focuses on using industry-standard protocols and protecting your investments by integrating all voice/video functions in one platform. Every call can be video or voice depending on the capabilities of the endpoints and preference of the user. It also extends your ability to connect outside your organization to other businesses through standards-based interoperability with non-Cisco endpoints and other call-processing platforms. Unlike the competition, this is built-into the same collaboration engine – it doesn’t require additional boxes.
Transition: Unified call control is extended by unified and scalable conferencing options
VPN-less mobile remote access
Remote User

13. Mobility: Collaborate from Anywhere
Business Benefits
Streamline communications and find contacts easily, on any device
Communicate quickly and effectively through IM/chat and presence awareness
Simplify message management (directing unanswered calls to a Unity Connection)
IT Benefits
Single number reachability (SNR) for voice and video calls
Fixed Mobile Convergence (FMC) - consistent user experience for desktop VoIP and mobile devices
Secure encrypted calls across clusters for extension mobility
Session Management
Presence
Voice/Video
Messaging
Mobility
Security
Unified CM 10/ 11
Mobility/SNR
PSTN Gateway
Call and session control are important…
For an end user where call control means mobility.
If you are coming into the office on your cell phone and want to transition to your IP phone, you can.
If you want to then add a web collaboration session, you can.
If you want to transition from your IP phone to a TelePresence call, you can….all at the touch of a button.
For an administrator, call control means one common platform for video and voice.
It means being able to leverage your existing voice investments and add video as another application.
It means more efficient management of your network traffic.
Unified call and session control is now enabled by Cisco Unified Communications Manager for video-enabled collaboration, providing native support for video communications and collaboration applications and endpoints.
Cisco focuses on using industry-standard protocols and protecting your investments by integrating all voice/video functions in one platform. Every call can be video or voice depending on the capabilities of the endpoints and preference of the user. It also extends your ability to connect outside your organization to other businesses through standards-based interoperability with non-Cisco endpoints and other call-processing platforms. Unlike the competition, this is built-into the same collaboration engine – it doesn’t require additional boxes.
Transition: Unified call control is extended by unified and scalable conferencing options

14. Collaboration Edge: Borderless Collaboration
Collab Edge
Business Benefits
Drive better & consistent collaboration experiences for mobile workers
Enhance mobility experiences by seamless movement between on and off-campus
Provide flexibility by allowing users to use their own device for Audio, Video, IM & VM
IT Benefits
Ease of deployment & administration for off-premise endpoints
Allows off-premise endpoints to register with Unified CM without VPN
Simple for users to remote/mobile users to connect (login & host name)
Session Management
Presence
Voice/Video
Messaging
Mobility
Security
Unified CM 10/11
Internet
B2B
No VPN Reqd
Expressway™ Firewall Traversal
Desktop clients (Win/Mac) 9.6
Tablet 9.6
Smartphone 9.6
Jabber K, 9.6
EX, MX, C Series TC7.0
 CUCM 9.1.x or greater and expressway X8.1 to support Collaboration Edge
- CUCM 9.1(2) or higher includes support Collab Edge
- Jabber 9.6 & Expressway x8.1 will include support Collab Edge
Remote User
No VPN Reqd

15. Deriving Operational Efficiencies
Unified
Communications
Self-Provisioning & Self-Care
Central License Management
Unified Bandwidth Provisioning
Unified Call Control
Prime Collaboration
Virtualization
Unified Call Control
Unified Management
Self-Provision & Self – Care
Central License Management
Virtualization

16. Streamlined UCM Upgrade Procedure
Eliminates the need for multiple hops, downtimes & license uploads
Allows easy migration to version 10/11, including:
Upgrades
Install cop files (locales or device packs) on a cluster
Switch versions , Reboot
Change IP addresses or hostnames on existing 10.x clusters
Fresh install a new Unified Communication, or IM&P cluster
6.1(5), 7.1(3), 7.1(5) 8.0(x), 8.5(1), 8.6(x) 9.x
PCD Application
10/11
Automated Process
Minimum Downtime
Reduced Risk
Outsourcing Option as Well (Global Experts)
Production cluster untouched/unchanged.
Easy fallback
Minimal downtime
Minimal upgrade hops, less risk
No interim HW needed to perform migration
No re-hosting of license needed in interim hop

17. Cisco UCM License Migration Process
Policy – “Customers with SWSS/UCSS will be assured the same licensing capability & capacity at no cost as they migrate to UCM 10.x/11.x”
Contact GLO for licensing support on upgrades
Entitlement & Migration Licenses (from DLU-based pre-9.x to user-based 10.x/11.x)
Automatic license migration via ELM disabled
Pre-10.x Licenses
With SWSS/UCSS Contract
10.x/11.x Licenses
Same Licensing
Capability/Capacity
No Licensing Cost
GLO:
Response Time: 3-5 Business Days

18. Cisco UCM License Migration Process Checklist
Requested Information
Before
Upgrade
After 
Subject Header
Drive to Collab
Pre-Migration Request
Post-Migration Request
License Count Report
From iPad app or LCU tool
Required
MAC Address
Current publisher (& previous if available)
UCSS/ ESW
Contract Numbers
Recommended
License Request File
From ELM/PLM
---
Site Information
Customer name permutations, location for contract update
Escalation Process:
Call GLO and speak with License Duty Manager

19. Collab Upgrade App Includes VCS to UCM and Endpoint Assessment
Readiness Assessment App:
iPad/Android/Windows 7 and up
CUCM v10.x, v11.x
VCS
Unity/Unity Connection
Contact Center Express
MeetingPlace
Presence Server
Licensing
Support for BE6000/BE7000
Phones & Video Endpoints
English, French, German, Spanish, Portuguese, Mandarin & Japanese
Available for Windows 7 and 8
Download site:

20. Refresh Collab Support Structure Skilled Experts on Migration & keyword based routing
Refresh Collab Migration Landing Page
Planning Support: PDI Helpdesk
Customer or Partner
TAC Keywords:
“Communications Manager Upgrade (Drive-To-Collab Initiative)”
License Entitlement & Migration: GLO
Technical Assistance: TAC
AS Services

21. Value Prop Resources Available Today!
Cisco UCM Value Prop
Migration Benefits Collateral
v4.x  v10.x/11.x
v5.x  v10.x/11.x
v6.x  v10.x/11.x
v7.x  v10.x/11.x
v8.x  v10.x/11.x
Cisco UCM Feature Matrix
Available in documents:

22. Refresh Collab - Resources
Landing Page for All Refresh Collab Resources
Customer Landing Page:
Support Alias for Refresh Collab Questions
Refresh Collab Program Team:
Licensing Support: