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Social Perception.

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Presentation on theme: "Social Perception."— Presentation transcript:

1 Social Perception

2 “non-verbal behavior (NVB)”
Popularly called “body language”, but broader than that Facial expression Tone of voice Hand gestures The “OK” sign Thumbs-up Nodding vs. shaking the head V-for-victory sign Body position/posture Touch Eye gaze

3 Function of NVB Expressing (sending) and reading (receiving):
Emotion Attitudes Personality traits Facilitating verbal communication

4 Verbal-nonverbal consistency
Often consistent, sometimes not Sarcasm I’m so happy for you!

5 On the allure of body language in “pop-psychology”

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7 Perception of Emotions
The six universal emotions (Paul Ekman)

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9 factors that can decrease accuracy in face perception
Intentional efforts to conceal emotions Richards & Gross (1999) Consequences Display rules Affect blends/ambiguity

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11 Detecting lying

12 "People have got to know whether or not their president is a crook
"People have got to know whether or not their president is a crook. Well, I’m not a crook." "The White House has no involvement whatever in this particular incident." "it depends on what the meaning of the word 'is' is. If the - if he - if 'is' means is and never has been, that is not - that is one thing. If it means there is none, that was a completely true statement ... Now, if someone had asked me on that day, are you having any kind of sexual relations with Ms. Lewinsky, that is, asked me a question in the present tense, I would have said no. And it would have been completely true."

13 Concealment of emotions—can people be “caught”?
Two paradigms, two different questions: from whom or what is the participant trying to conceal their emotions? Machines (e.g. electrodes) typically, sensitive equipment can pick up true feelings. Other people Easier to “fool” human observers than machines. Gender differences

14 Important distinction:
Studies not having anything to do with deception Females better than males Participants asked to guess who is being deceptive vs. honest Females worse than males “politeness” hypothesis

15 Why are women (in general) more sensitive to emotions/ non-verbal behavior?
Something about gender per se Social role theory (Eagly, 1987) Women better because (a) well-practiced, and (b) occupy subordinate positions Research more supportive of this hypothesis Two sources of converging evidence Cross-cultural work (Hall, 1978) Experimental research (Snodgrass, 1985, 1992)

16 Experimental evidence for social role theory: Snodgrass, 1985
males and females assigned to superior (boss) vs. inferior (employee) roles Four type of dyads DV: accuracy in reading partner’s emotions Results: Gender makes absolutely no difference! All driven by role: employee always more accurate than boss Converges on non-laboratory approach by Hall (1978)

17 Person perception

18 A sampling of some interesting recent findings in the person perception literature
Power of “impression sets” (vs. memory sets) to organize information about others Automaticity in trait inferences about others Newman & Uleman (1989) “Messenger” effects (Carlston & Mae, 2003) “Mary is dishonest” Bob

19 Internal vs. external attributions
Internal –dispositional causes External—situational causes Recent examples in the news…. Colin Powell and WMD Martha Stewart Michael Jackson

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21 Implicit personality theories

22 Inferences about “unseen” traits
Olivia attractive + honest (inferred) False memories intelligent +

23 Surprise at inconsistency /attempts to reconcile
Olivia *violates implicit personality theory; could lead to Attempt to reinterpret Attribute to situational forces Forgetting Change implicit theory (unlikely, but possible) attractive + Dishonest* (--) intelligent +

24 Evaluatively mixed representations
Jack Artistic (painter) (++) Disorganized (--) Temperamental (--)

25 Interesting issue—asymmetries in priming (Neely, 1991)
Artistic primes temperamental more strongly than… Temperamental primes artistic Ostrich primes bird more strongly than… Bird primes ostrich Note: such effects occur for speeded naming tasks, but not lexical decision tasks

26 Culture and implicit personality theories
Creative (Western cultures) Shi Gu (China) Interesting issue—due to Language, or Reality?

27 Do you feel that fundamental Christian movement is a positive force in the United States? ____ (yes vs. no) Others in this room that agree with you ____ (expressed in %) Do you think there was conspiracy (i.e. an organized efforts to illegally taint the vote-counting) during the presidential election of 2004, to ensure that Bush was re-elected? ___ (yes vs. no) Others in this room that agree with you ____ (expressed in %) Do you think that Sarah Jessica Parker is attractive? ____ (yes vs. no) Others in this room that agree with you ____ (expressed in %) Do you think that Johnny Depp is attractive? ____ (yes vs. no) Others in this room that agree with you ____ (expressed in %)

28 Conspiracy during 2004 election?
Actual distribution of attitudes “no, there wasn’t” 70% no “yes, there was” 30% yes Perceived distribution of attitudes 66% no 53% yes 47% no 34% yes Extremely large FCE = +22 Fairly accurate

29 Sara Jessica Parker attractive?
Actual distribution of attitudes “Yeah—hot!” “No” 57% yes 43% no Perceived distribution of attitudes 64% yes 53% yes 47% no 36% no Fairly accurate (Small) FCE = +7

30 Johnny Depp attractive?
Actual distribution of attitudes “Yeah—hot!” “No” 61% yes 39% no Perceived distribution of attitudes 66% yes 50% yes 50% no 34% no Moderate FCE +11 Fairly accurate

31 Fundamental Christian movement a positive force in U.S.?
no 77% no Actual distribution of attitudes yes 23% yes Perceived distribution of attitudes 58% anti 52% no 48% yes 42% yes One interpretation: No real FCE here. Rather, all students (regardless of views) perceive WU students as more pro-Fundamental Christian than they really are

32 Famous errors in person perception
The “false consensus” error (e.g. Ross, Greene, & House, 1977) What it is Tendency to believe that one’s own attributes are more common than they really are Why you get it Selective exposure Cognitive Accessibility Motivation

33 Do you feel that fundamental Christian movement is a positive force in the United States? ____ (yes vs. no) Others in this room that agree with you ____ (expressed in %) Do you think there was conspiracy (i.e. an organized efforts to illegally taint the vote-counting) during the presidential election of 2004, to ensure that Bush was re-elected? ___ (yes vs. no) Others in this room that agree with you ____ (expressed in %) Do you think that Sarah Jessica Parker is attractive? ____ (yes vs. no) Others in this room that agree with you ____ (expressed in %) Do you think that Johnny Depp is attractive? ____ (yes vs. no) Others in this room that agree with you ____ (expressed in %)

34 Famous errors… continued
The “fundamental attribution error” (e.g. Jones & Harris, 1967) What it is Tendency to overestimate influence of dispositional factors when judging others Why you get it Selective exposure (again) Perceptual salience Different processes underlying attributions dispositional  automatic Situational  controlled

35 Jones and Harris (1967) choice No choice pro-Castro anti-Castro
60% choice No choice Estimate of essay writer’s attitude pro-Castro anti-Castro Anchoring and adjustment heuristic—insufficient adjustment! Insensitivity to the power of the situation

36 Stages of social perception
Observe specific behavior Identification (encoding) Inferences about other traits Inferences about the causes of behavior (attribution) Automatic dispositional attribution Controlled situational “correction”—but only if perceiver has ability and motivation

37 Gilbert, Pelham, & Krull (1988) all participants run in “no choice” condition.
Pro abortion “Pro-Abortion” “Anti abortion” Anti- abortion “unbusy” participants “busy” participants

38 Self-serving attributions
Usual pattern for self— Positive events—internal Negative events—external Reversed for depressed individuals Sports—winners vs. losers Rams vs. Patriots—2002 Superbowl

39 Unrealistic optimism (Weinstein, 1980)
Basic effect Criticisms of this paradigm Referent group unclear? Bottom line—effect holds up, even controlling for possible problems

40 Belief in a just world (Lerner, 1980)
Good things happen to good people, bad things happen to bad people Two ways of conceptualizing Cultural belief system Individual difference variable low high

41 Lambert et al. (1999) Belief in a just world
But we find only weakly related to perceived risk—WHY? Buffering hypothesis! Maybe just world beliefs “only matter” when world is viewed as “threatening” in the first place Who sees world as threatening? High RWA

42 Right-wing authoritarianism Belief in a just world
World perceived as a dangerous, scary place? Personal buffer against threat? YES NO HIGH PERCEIVED RISK YES NO LOW PERCEIVED RISK


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