1. Eyeblaster Video Enhancements for RMP 6.1

2. Agenda Video Enhancements Goals Main features and Creative Process Flash Video Components Bandwidth Optimization Video Studio Changes to the System Runtime functionality Reporting Creative Process Future Versions Advanced Topics

3. US Online Video Advertising Spending, 2004 - 2009 (in millions) Source: eMarketer, November 2005

4. Goals Video Enhancements Easier creation and setup of Video Ads Full Screen/Full Page capability Increased reach in the market space by supporting multiple formats Improved bandwidth detection and bandwidth optimization Create a clear competitive advantage Improve our ability to compete for the growing Video Ad market

5. Main Features Video Enhancements Full screen video (supported in all EB ad formats) Video Studio/Video Packages Bandwidth optimization Automatic bandwidth levels setup Multiple formats for maximum quality and exposure (WMV, FLV 8, FLV 7) Flash MXP improvements Component inspector Unified API WMV support Multiple control skins Improved event handlers Buttons library

6. Creative Process Video Enhancements Raw Video or Optimized Video Flash MX – Ad creation Video Studio – create a Video Package (multiple formats and multiple bandwidth versions) Apply skins, define video behavior – publish an SWF with a video loader component Video Ad Setup

7. Flash Video Components Video Enhancements Eyeblaster Video Loader Eyeblaster Video Controls

8. Flash Video Components Video Enhancements Unified API for FLV streaming, FLV Progressive download, SWF Ability to use the same creative for streaming and progressive download New API to support Full Screen New Events – On Movie End, On RollOver, On Click New FSCommands to control Full Screen Video Components can also control WMV experience Various Default skins supplied by EyeBlasterskins Buttons library

9. Bandwidth Optimization Video Enhancements Ability to load a single asset which will be converted to multiple bit- rates. The individual assets will all be placed in a “Video Package” The Video Package can contain multiple formats ( WMV, FLV 8 and FLV 7) and the actual serving will be based on the plug-ins that the end-user already has installed. Automatic setup in the system for bandwidth versions (no need to setup separate ads) Actual file served based on bandwidth detection in runtime

10. Video Studio Video Enhancements New menu item which encapsulates work related to Video Package Management Package creation Preview of individual assets in the package Replacing an individual asset Enabling or disabling full screen for an asset Video Knowledge Base Help and tutorial Best practices and guidelines Examples and demos Open source FLAs with supported ad formats that include video ads

11. Video Studio – Package Creation Video Enhancements Automatic Creation Step 1 – Select Delivery Method

12. Video Studio – Package Creation Video Enhancements Step 2 – Select File to Deliver and Encoding Options

13. Video Studio – Package Creation Video Enhancements Step 3 – Submit

14. Video Studio – Package Creation Video Enhancements Manual Creation Step 1 – Select Delivery Method

15. Video Studio – Package Creation Video Enhancements Manual Creation: Step 2 – Select Files and Submit

16. Video Studio – Package Creation Video Enhancements FTP Step 1 – Select Delivery Method

17. Video Studio – Package Creation Video Enhancements FTP: Step 2 – Select Files and Encoding Options

18. Video Studio – Package Creation Video Enhancements Step 3 – Submit

19. Video Studio – Package Creation Video Enhancements Automatic Creation Step 1 – Select Delivery Method

20. Video Studio – Package Creation Video Enhancements Postal Mail: Step 2 – Enter file information and encoding options

21. Video Studio – Package Creation Video Enhancements Step 3 – Submit – Postal Mail

22. Video Studio – Package View Video Enhancements

23. Video Studio – Package Edit Video Enhancements

24. Changes to the System Video Enhancements Creative Assets Notes for creative assets and packages Creation of packages from existing creative assets Ad Creation Full screen video content type – a new level with increased file size (up to 4.4 MB) Separate skin for full page/screen File size limit is based on biggest file in a package Additional Assets Can be a package or WMV (in addition to the current supported formats) Flight changes Enable full screen video Enable streaming

25. Runtime Implications Video Enhancements Bandwidth Detection Automatically serve the correct bit rate asset based on actual bandwidth Full Page/Screen Stretch the video to full page (in-browser) for Flash/Windows Media Player or to full screen for Windows Media Player (service option) Automatically disable full screen for bandwidth versions that were not full-screen enabled (a setting at the asset level in the Video Studio) Plug-in Detection When a package contains multiple formats serve one of WMV, FLV 8, FLV 7 based on whet the end-user has installed Interactive On-Top Layer Support Flash in page to WMV full screen (service option)

26. Reporting Video Enhancements Delivery Report Impressions Unique viewers Frequency Clicks Click through rate Interaction rate (panels viewed, custom interactions, etc…) Interaction Report Ad duration Avg Video Duration (combined for regular view and full screen) User initiated close (combined) User initiated mute (combined) User initiated pause (combined) % of users who view an ad for 25%, 50%, 75% or 100% # Video Replays Audio enabled %,Audio muted %

27. Future Versions Video Enhancements Cue Points Full Screen Reports (in new Reporting system) Skin management Load Skin API (for increased reusability of skins) Enhanced Flash 8 support (script assist, use new Flash 8 Video Component) Special Effects Limiting Full-Page expansion area

28. Advanced Topics Video Enhancements Competitive Analysis Guidelines Secret Tags

29. Competitive Analysis Video Enhancements Comparison summary to Klipmart & Pointroll EyeblasterKlipmartPointroll Supported plugins FLV (Flash Video), WMV (Windows Media Video), SWF FLV, SWF WMV – only for full screen FLV, SWF Full Screen All file formats From all EB ad formats WMV only Video only Not supported Bandwidth detection Done In real-time using the ad Using a separate 18k file (increases user wait time) Using Speedera (good for streaming) Bandwidth optimization 4 bandwidth levels – customizable by the creative 2 bandwidth levels: below 100 kbps and above 100 kbps 6 fixed bandwidth levels Playback options Streaming and progressive Streaming only

30. Competitive Analysis Video Enhancements Main Advantages Plug-in support Eyeblaster supports WMV and FLV 8 which are higher quality video formats. Users with WMV or FLV 8 will get the better experience automatically. Users without these plug-ins will get FLV 7 which is installed on almost 100% of Internet users’ computers. Plug-in penetration rates

31. Competitive Analysis Video Enhancements Main Advantages Bandwidth optimization – Eyeblaster has four bandwidth levels compared with Klipmart’s two. 100 kbps 300 kbps 500 kbps 750 kbps KM LowKM High EB MediumEB LowEB HighEB Best Full screen – Eyeblaster can play both the regular ad and the full screen ad in FLV and WMV. Klipmart can play the regular ad in FLV and full screen in WMV. Users without WMV will not get the full screen!

32. Guidelines Video Enhancements Bandwidth considerations when creating a video Ad Interactive on-top layer/buttons on the video Customizing and saving a skin Customizing and saving the loading animation Streaming with Looping Streaming vs. Progressive Download Campaigns running on Yahoo! Window Ad – full screen Buttons in full screen On Movie End – Goto Frame

33. Secret Tags Video Enhancements The following secret tags were added to the client side support FSForceFLVtoWMV – true will force FLV in the small version and WMV in full page or full screen (assuming user has both plug-ins). Default is false. FSWMVPreference – false will open WMV in full page (in browser with a Flash skin). True will open WMV in full screen (native WMP full screen). The default is false – open in full page. FSContinue – controls if the movie should start from the beginning in full screen, or if it should continue from the same position. The default is to continue whenever possible (FLV streaming or WMV full screen). The reason this setting is in a secret tag is because in some cases it is not possible to control the behavior: FLV Progressive – can only start from the beginning. WMV full screen – can only continue.