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The Market Potential of the Four Gaming Zones of Kansas Presentation to Kansas Lottery Gaming Facility Review Board by Will Cummings / Cummings Associates June 3, 2008 1
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Overview l Cummings background l Gravity model methodology l Comparisons / “Power Ratings” l What is “Potential”? l Northeast... Southeast... South-Central... Southwest l Summary / Statewide 2
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Will E. Cummings Cummings Associates 3
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Will Cummings u Graduate of MIT’s Sloan School of Management u Has directed studies of leisure and entertainment businesses in more than forty states, provinces and foreign countries, with particular focus on gaming and wagering u Extensive experience with casinos in Iowa, rest of Midwest, Northeast, and Canada 4
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Gravity Model / Casino Analyses u Iowa u New York u New England u Pennsylvania u Michigan u Indiana u South Dakota u New Mexico u The Caribbean u... and many more 5
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Gov’t Agencies / Regulatory Bodies u Iowa Racing and Gaming Commission u South Dakota Commission on Gaming u Horse Racing Alberta u New Jersey Casino Control Commission u Connecticut Division of Special Revenue u many State Racing Commissions u Massachusetts State Lottery u Virginia State Lottery u Connecticut Lottery Corporation u Atlantic Lottery Corporation 6
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Why “Gravity Model?” 7
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“Gravity Models” – Overview l Location l Size l Everything Else 11
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Location I: The Closer, the Better 12
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13 Las Vegas Visitation/Distance
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Las Vegas: slope of the curve 14
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Mississippi: steeper slope 15
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Laughlin: much steeper slope 16
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Casino X: isolated market 17
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Casino Y: competition afar 18
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Casino Y: less competition close 19
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Location I: The Closer, the Better =“Friction” 20
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Location II: Reilly’s Law 21
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Reilly’s Law: ms ~ S/d 2 Where ms : market share S :“size” of each trade center d : distance 22
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Newton’s Law: F = m/d 2 Where F : gravitational force m : mass (of each body) d : distance 23
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Reilly’s Law: ms ~ S/d 2 Where ms : market share S : casino size (capacity) d : distance 24
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Newton’s Law: F = m/d 2 Where F : gravitational force m : mass (of each body) d : distance 25
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Reilly’s Law: ms ~ S/d 2 Where ms : market share S : casino size (capacity) d : distance / travel time 26
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Size Matters 27
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Reilly’s Law: ms ~ S /d 2 Where ms : market share S :“size” of each trade center d : distance 28
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More Slots, More Spending 29
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Calculations 30
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Other Things Matter, Too 33
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“Other Things” that REALLY Matter l Micro-Access l Spaciousness l Slot Mix l Fit & Finish l Management l Marketing / Player Rewards 34
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Useful Assets l Hotel l Structured Parking l Variety of Dining Choices l Retail l Entertainment l Players’ Club 35
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Comparisons / “Power Ratings” 36
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How Do They Do? 38
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What is “Potential?” 40
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“Potential” involves... l Examining more than just one “representative” location l Assume “average” performance? l Or something better? l My “Upside” reasonable, not sky-high 41
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Northeast Zone 42
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Summaries 52
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Kansas Speedway Site: $150/s/d 4,000 slots Downside $158.1 x Baseline $245.5$246.0 Upside $341.3 x (all in 2007 $ million) 53
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KCK Stateline Site: $150/s/d 4,000 slots Downside $273.2 x Baseline $396.6$311.8 Upside $518.4 x (all “as was,” in 2007 $ million) 54
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KCK “Middle” Site: $150/s/d 4,000 slots Downside $320.1 $282.1 Baseline $424.2$331.3 Upside $530.4 $380.2 (all in 2007 $ million) 55
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Southeast Zone 61
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Cherokee “Corner” Site: 600± slots* 1,200 slots Downside $20.5 x Baseline $29.3 $46.1 Upside $35.9 x (all in 2007 $ million) * win/slot/day less than $150, but ~ minimum critical mass 63
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Cherokee “Galena” Site: 600± slots* 1,200 slots Downside $22.8 $32.7 Baseline $32.9 $51.3 Upside $49.3 $60.9 (all in 2007 $ million) * win/slot/day less than $150, but ~ minimum critical mass 64
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South-Central Zone 66
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Sumner Mulvane Site: $150/s/d 3,000 slots Downside $165.4 $162.7 Baseline $188.9 $187.5 Upside $205.4 $202.4 (all in 2007 $ million) 68
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Sumner Wellington Site: $150/s/d 3,000 slots Downside $103.2 x Baseline $133.1$142.4 Upside $151.1 x (all in 2007 $ million) 69
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Southwest Zone 71
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Dodge City Site: $150/s/d 800 slots Downside $30.5 $32.5 Baseline $34.7 $36.5 Upside $38.6 $39.8 (all in 2007 $ million) 73
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Conclusions 75
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All Four(?) Zones: l Downside: $536 mn l Baseline: $669 mn l Upside: $797 mn (all excluding facilities whose viability is in doubt) 77
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Will E. Cummings Cummings Associates 135 Jason Street Arlington, MA 02476 (781) 641-1215 cummingsw@aol.com 78
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The Market Potential of the Four Gaming Zones of Kansas Presentation to Kansas Lottery Gaming Facility Review Board by Will Cummings / Cummings Associates June 3, 2008 79
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