1. © 2008 STKI moshav bnei zion 60910 tel 09 74 444 74 www.stki.info 1 Green IT Current Israeli Trends Shahar Geiger Maor Research Analyst shahar@stki.info

2. © 2007 STKI moshav bnei zion 60910 tel 09 74 444 74 www.stki.info 2 Introduction –What is “Green IT”? Implementing, managing, optimizing and retiring Information Technology in a resource efficient, environmentally manner

3. © 2007 STKI moshav bnei zion 60910 tel 09 74 444 74 www.stki.info 3 What “Green IT” Really is

4. © 2007 STKI moshav bnei zion 60910 tel 09 74 444 74 www.stki.info An alternative display 4

5. © 2007 STKI moshav bnei zion 60910 tel 09 74 444 74 www.stki.info Electricity Crisis in Israel Facts:  Oil reaches 100$ a barrel: Electricity prices are soaring  Demand rate for electricity is rising by 4% annually  Servers use more power than ever  Israel has no power reserves Future Outcomes:  Estimated shortage of thousands of Mw by 2012  Israeli industry will suffer great loses from power malfunctions

6. © 2007 STKI moshav bnei zion 60910 tel 09 74 444 74 www.stki.info Practical Solutions - Data Center  Assessments and Thermal Modeling  Green servers and storage devices  Advanced cooling methods  Data Center arrangements (e.g.: Hot Aisles/Cold Aisles)  Virtualization, Consolidation 6

7. © 2007 STKI moshav bnei zion 60910 tel 09 74 444 74 www.stki.info Practical Solutions – PC  Automatic Remote shut down  Enable power management features (“sleep mode”)  Turn off PC when not in use for long periods  Blank Screen Saver (CRT)  Thin Client\Virtual Desktop 7

8. © 2007 STKI moshav bnei zion 60910 tel 09 74 444 74 www.stki.info Practical Solutions–Printers & Paper  Printing management software  Output management  Duplex Printing  E-mail instead of hard-copy  Enable invoices and reports online to costumers when possible  Organizational culture:  Medium Range (Departmental) Printers only  Counting paper in terms of trees 8

9. © 2007 STKI moshav bnei zion 60910 tel 09 74 444 74 www.stki.info Practical Solutions - Electricity  Electricity management (Light and AC command)  Energy Efficient light bulbs: 9

10. © 2007 STKI moshav bnei zion 60910 tel 09 74 444 74 www.stki.info Practical Solutions - Networking 10 Working from home Videoconferencing

11. © 2007 STKI moshav bnei zion 60910 tel 09 74 444 74 www.stki.info Energy Saving –World Trends Source: SearchDataCenter.com 2007

12. © 2007 STKI moshav bnei zion 60910 tel 09 74 444 74 www.stki.info Energy Saving – Israeli Trends Source: STKI 2008

13. © 2007 STKI moshav bnei zion 60910 tel 09 74 444 74 www.stki.info Future Israeli Trends Source: STKI 2008

14. © 2007 STKI moshav bnei zion 60910 tel 09 74 444 74 www.stki.info Future Israeli Trends Source: STKI 2008

15. © 2007 STKI moshav bnei zion 60910 tel 09 74 444 74 www.stki.info Future Israeli Trends Source: STKI 2008

16. © 2007 STKI moshav bnei zion 60910 tel 09 74 444 74 www.stki.info Future Israeli Trends Source: STKI 2008

17. © 2007 STKI moshav bnei zion 60910 tel 09 74 444 74 www.stki.info 17 Green DC Round Table Summary Key Subjects:  Old Data Centers ;space is constrained  Electricity, Cables and Cooling Problems  DC Arrangements  Water Cooling?  Thermal Assessments  Consolidation, Virtualization  DC management  Storage (Next phase?)

18. © 2007 STKI moshav bnei zion 60910 tel 09 74 444 74 www.stki.info 18 Printing Round Table Summary  Purpose: Finding Money Between the papers  Key Subjects:  MFP’s?  Cost-Control, Monitoring, Secure Printing  Original Toner?  Organization Education  STKI Insight: IT must know how to “sell” Printing savings to management

19. © 2007 STKI moshav bnei zion 60910 tel 09 74 444 74 www.stki.info Future Trends? 19 Energy Star specifications for Data Centers Connection between power consumption and the business Alternative energy sources Better Asset Control More Consolidated Printing Environmental Responsibility programs (CDP, GRI)

20. © 2007 STKI moshav bnei zion 60910 tel 09 74 444 74 www.stki.info 20 Thank You Shahar Geiger Maor Research Analyst shahar@stki.info