1. 1930’s 1930 - 1939

2. Introduction 1931 – Empire State Building completed 1932 – Amelia Earnhardt flies solo across the Atlantic – 1937 - Vanishes 1932 – Lindbergh’s baby kidnapped 1933 – Hitler becomes chancellor of Germany 1933 – Prohibition Ends 1934 – Dust Bowl 1939 – World War II Begins

3. Influences 1939 – Knitted hosiery – Nylon Synthetic fibers – widely used Hollywood Movie Stars – Fred Astaire, Joan Crawford Gone with the Wind – Wedding – full skirts with crinolines (1939)

4. Designers Coco Chanel Elsa Schiaparelli – Outline from soft to hard - short fitted jackets –suits - Intro. to turquoise, shocking pink, bold blue - Shoulder pads - 1933 – promoted zipper = universally used * Vionnet – bias cut of fabric – gowns fit body

5. Fabrics Satin Silk Crepe Chiffon

6. Silhouette Rounded bust – waistline curves – natural Evening gowns Inverted Triangle - attention at shoulder – exaggerated shoulder pads, butterfly & banjo sleeves

9. Women’s Styles Return to genteel – ladylike appearances Softer hair Rounded bust – waistline curves Sweet by day – glamour at night – lame, glitter, beads Suntans – popular – backs of evening dresses - halter neck emerged - cowl neck line - vacationing – Mediterranean, Bahamas, Florida

10. Swimwear - briefer with scoop backs - navy, cream, gray, black, buff with red accents Skirts – longer – below knee – mid calf Waistline returns to normal position Leg of Mutton Sleeve Handkerchief Hemline – longer back – sides – panels, insets, pleats, gathers

11. Bolero jackets, capelets, dress with fitted midriffs – accentuates breadth of shoulders Evening dresses with matching jackets Ensembles – matching dresses, skirts & coats Bras – 1930 – Separate the breasts – Sweater popular – 1 st official youth fashion

15. Hats/Hair/Accessories Cloche – popular until 33 Short hair until late 30’s – then moved to longer curls Hats worn tipped over one eye Gloves – evening gowns Ensembles – hat, gloves scarves

17. Men Pants became tapered White jackets Fedora – hat Wide Neckties