1. 1 planetretail.net Private Label Trust and Transparency April 2014 Denise Klug Retail Analyst TREND REPORT © Aldi

2. 2 1.Introduction 2.Instore Production 3.Giving Suppliers a Face 4.Outlook Contents

3. 3 Savvy consumers have raised expectations. One size no longer fits all! …demand a more personal and relevant experience …want to know where their food comes from – in some categories …ask for transparency …call for added value in physical stores EXTRA: Private Label Report: Gone is the 'one-fits-all' approachGone is the 'one-fits-all' approach

4. 4 They bring the production as close as possible to the customer – directly to the sales floor, right in front of their eyes. Retailers have responded by introducing the next level of transparency. They promote private label manufacturers as personal as possible by unveiling their face and showing their production plants.

5. 5  In the case of private labels, it can be difficult for shoppers to find out details about production conditions.  Unveiling suppliers of own brands reduces the mystery around these items.  Instore production can be a way to answer all questions shoppers have regarding the origin of retail brands.  They have the possibility to follow the process – not via a TV screen or monitor but with their own eyes. To be exact, they want to know of the food’s good origin to ease their conscience. Fuelled by an increase in food scandals and investigative media coverage shoppers want to know where their food comes from. Introduction © nsmbl.com