2. Gianni Versace referred to as Versace, is an Italian fashion company and trade name founded by Gianni Versace in 1978. The name, quite evidently is that of it’s founder, so much so like most of the other designer brands of such significance. ORIGIN OF THE NAME

3. LOGO OF VERSACE

4. The Versace logo shows a representation of the head of Medusa: a woman who was transformed into a monster after offending the gods. She was punished for allowing the god Posidon to seduce her in the temple of the goddess Aphrodite. Her hair, which had once been her most glorified attribute, was turned into snakes. As the story goes, anyone who looked at her would be turned into stone. Perhaps this is not something which one would usually associate with a major fashion house; something being so ugly that it can turn you into stone. However, Gianni Versace had a fascination with classical art and architecture, and it is with the later, beautiful representations of Medusa that the logo is associated with. ORIGIN OF THE VERSACE LOGO