1. Prague, November 26 and 27, 20091 WIPO INTER – REGIONAL SEMINAR ON THE ROLE OF INTELLECTUAL PROPERTY ( IP ), IN PARTICULAR, TRADEMARKS ( TMS) AND GEOGRAPHICAL INDICATIONS ( GIS), IN CREATING, DEVELOPING AND STRENGTHENING A NATION BRAND

2. Poland as a good brand idea of Creative Tension for creating the Poland brand, essence and characteristics of this brand need to go into the image of flagship products that will be associated with Poland brands and trademarks need to express the “ national spirit ” of the nation that created them 2Prague, November 26 and 27, 2009

3. Wyborowa Prague, November 26 and 27, 20093 produced in the Polish city of Poznań a very long tradition of the production the only Polish brand of pure vodka famous all over the world recognizable by 83 % of the respondents and known in 78 countries

4. Żubrówka Buffalo Grass Vodka or Bison Grass Vodka a brand of dry, herb-flavoured vodka place of origin of buffalo grass is the Białowieża Forest, Poland 4Prague, November 26 and 27, 2009

5. Tyskie the leader on the Polish beer market many times awarded the most prestigious prizes of the brewing industry the production process has not been disrupted since 1629 5Prague, November 26 and 27, 2009

6. Bolesławiec one of the largest manufacturers of hand-crafted and hand- decorated tableware pottery ceramic pots and barrels alternative to mass production individual character 6Prague, November 26 and 27, 2009

7. Atlas - producer of construction chemicals. Prague, November 26 and 27, 20097 well known and widely popular in Poland - 80% of Poles recognise the brand new and powerful brand - one of the most valuable Polish brands its products make building easy and fast

8. The Poznań International Fair (MTP) Prague, November 26 and 27, 20098 the leader of the Polish trade fair market established in 1921 more than 13 200 exhibitors every year 3,000 foreign companies from 70 countries of the world

9. The International Frederick Chopin Piano Competition takes place in Warsaw since 1927 named after Frederick Chopin, Polish composer and virtuoso pianist, one of the greatest masters of Romantic music International Frederick Chopin Year in 2010 9Prague, November 26 and 27, 2009

10. "Solidarity" - a Polish trade union federation founded in September 1980 at the Gdańsk Shipyard, and originally led by Lech Wałęsa Incentive to a succession of peaceful anti-communist revolutions in Central and Eastern Europe known as the Revolutions of 1989 Solidarność 10Prague, November 26 and 27, 2009

11. Polish Protected Geographical Indications: Rogal świętomarciński Wielkopolski ser smażony Prague, November 26 and 27, 200911 : Andruty kaliskie Miód wrzosowy z Borów Dolnośląskich

12. Polish Protected Designation of Origin: Bryndza podhalańska Oscypek Prague, November 26 and 27, 200912

13. Thank you for your attention Agnieszka Walkowicz Patent Office of the Republic of Poland awalkowicz@uprp.pl 13Prague, November 26 and 27, 2009