1. 4th Global Congress on Combating Counterfeiting and Piracy Dubai, February 2 - 5, 2008 Raising Awareness on the Full Economic and Social Costs of Counterfeiting and Piracy Marc-Antoine JAMET Chairman – Union des Fabricants (UNIFAB)

2. 2 The different ways of communication: 1.The organized crime 2.With humor 3.Unemployment 4.A danger to children 5.A threat to sustainable development and fair trade 6.Campaign in the field 7.Risks for health and security

3. 3 1. The organized crime

4. 4 Canada - 2006France – CNAC 2006 « Are you ready to finance the organized crime ? »

5. 5 France - INPI / CNAC / UNIFAB 2004 « The organized crime is relying on you » 1. The organized crime

6. 6 Italy – INDICAM 2004 « Fake product but authentic crime » 1. The organized crime

7. 7 Italy – INDICAM

8. 8 2. With humor

9. 9 Italy - Milan 2005 / 2006 « The real pirate is you » 2. With humor

10. 10 France – Mickeys Journal / UNIFAB 2005 « Down with counterfeiters » « The authentic and the fake » 2. With humor

11. 11 France - Comité Colbert 2. With humor

12. 12 2. Unemployment

13. 13 3. Unemployment France – CNAC 2006 « Are you ready to let counterfeiting destroy 30.000 jobs ? »

14. 14 3. Unemployment Canada – 2006

15. 15 4. A danger to children

16. 16 Italy - INDICAM / UNIFAB / ROME December 2007 « Behind a fake bag there is not a great fashion designer » 4. A danger to children

17. 17 France – UNIFAB 2005 « Everyone has a right to have a real Christmas. Dont finance the counterfeiters » « UNIFAB against childrens work » 4. A danger to children

18. 18 4. A danger to children Canada - 2006

19. 19 5. A threat to sustainable development and fair trade

20. 20 France - UNIFAB 2007 « For a durable and shared development » 5. A threat to sustainable development and fair trade

21. 21 France - UNIFAB 2007 « Counterfeiting: Un-natural ! » 5. A threat to sustainable development and fair trade

22. 22 6. Campaign in the field

23. 23 Italy – « The Cube » 2006 China - Hong-Kong 2006 6. Campaign in the field

24. 24 Italy – Pisa 2007 « Dont be fooled » 6. Campaign in the field

25. 25 Italy – Venice 2007 « Piracy and counterfeiting: it is not a good deal for the buyer » 6. Campaign in the field

26. 26 Italy – Florence 2005 6. Campaign in the field « Anti-counterfeiting campaign 2005 »

27. 27 Italy – Florence 2005 6. Campaign in the field

28. 28 Italy – Venice 2005 / 2006 6. Campaign in the field

29. 29 France – UNIFAB summers 2004 / 2005 / 2006 / 2007 UNIFAB annual summer campaigns: 6. Campaign in the field

30. 30 7. Risks for health and security

31. 31 7. Risks for health and security Italie - Adiconsum « Defend of quality and security of the products ! » France – CNAC 2006 « Would you risk a car accident ? »

32. 32 7. Risks for health and security France – UNIFAB 2007 / 2008 « Do you think they are identical ? They have nothing in common »

33. 33 7. Risks for health and security World Health Organization - 2006

34. 34 France - CNAC / UNIFAB 2006 Television spots Lets watch the television spots…

35. 35 16, rue de la Faisanderie 75116 Paris – France Tel : + 33 1 56 26 14 03 Fax : + 33 1 56 26 14 01 Email : info@unifab.com Website : www.unifab.com

36. 36 Advertising Campaign – France 2006 Auto Crime Jouets Logiciels Lunettes