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4th Global Congress on Combating Counterfeit and Piracy – Dubai – 3-5 February 2008 Paula Nelson General Counsel (Intellectual Property)

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Presentation on theme: "4th Global Congress on Combating Counterfeit and Piracy – Dubai – 3-5 February 2008 Paula Nelson General Counsel (Intellectual Property)"— Presentation transcript:

1 4th Global Congress on Combating Counterfeit and Piracy – Dubai – 3-5 February 2008 Paula Nelson General Counsel (Intellectual Property)

2 Finance & Control 4th Global Congress on Combating Counterfeit and Piracy – Dubai – 3-5 February 2008 2 Trade Mark

3 Finance & Control 4th Global Congress on Combating Counterfeit and Piracy – Dubai – 3-5 February 2008 3 6 worldwide strategic corporate brands

4 Finance & Control 4th Global Congress on Combating Counterfeit and Piracy – Dubai – 3-5 February 2008 4 Government Consumer Food Industry Food Safety & Trust

5 Finance & Control 4th Global Congress on Combating Counterfeit and Piracy – Dubai – 3-5 February 2008 5 Russia

6 Finance & Control 4th Global Congress on Combating Counterfeit and Piracy – Dubai – 3-5 February 2008 6 Genuine Counterfeit China

7 Finance & Control 4th Global Congress on Combating Counterfeit and Piracy – Dubai – 3-5 February 2008 7 Packaging disposal issues Pakistan

8 Finance & Control 4th Global Congress on Combating Counterfeit and Piracy – Dubai – 3-5 February 2008 8 Russia

9 Finance & Control 4th Global Congress on Combating Counterfeit and Piracy – Dubai – 3-5 February 2008 9 Public information Legislation Enforcement

10 Finance & Control 4th Global Congress on Combating Counterfeit and Piracy – Dubai – 3-5 February 2008 10

11 Finance & Control 4th Global Congress on Combating Counterfeit and Piracy – Dubai – 3-5 February 2008 11 Our Goal products which are safe u To provide customers and consumers with products which are safe and which also meet their expectations in terms of the overall quality of our products, such as nutritional composition, taste and convenience u Ensure that consumers have full trust in Nestlé's products and brand name u Exercise due diligence Trus t

12 Finance & Control 4th Global Congress on Combating Counterfeit and Piracy – Dubai – 3-5 February 2008 12 What Nestlé is Doing Protecting our intellectual property Enforcing our rights Working with government organisations Keeping our promise to our consumers

13 Finance & Control 4th Global Congress on Combating Counterfeit and Piracy – Dubai – 3-5 February 2008 13 Finance & Control

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