2. Reform the Dimensions of Combating Counterfeits Abbas A. Makki Director International Relations

3. International Obligations & Boarders WCO Diagnostic and Gap Analysis Mission UAEs Membership of International Based Bodies Intellectual Property Rights legislation GCC Common Customs Law

4. Growth vs. Enforcement & Facilitation UAE Trading Hub Dubai at Pan Cross Road UAE Growth vs. Global Trade Genuine & Counterfeit Products Modern Cities & Challenges

5. Reform & Modernisation Reform & Modernisation of Customs Areas of Improvements & Recommendations Proper IT Solutions in Place Using Risk Management Supported by Intelligence. Increase in the Volume of Trade vs. Boarders, System & HR.

7. Growth of Dubai

8. Effective Boarder Control Intervention Unit at Dubai Customs Close Cooperation with Brand Owners Registration of Trademark Owners Filing Electronic Complaint on the System

9. International Standards Govern Customs to Customs Relations Govern Customs to Business Relations Exchange of Data for Better Enforcement Focus Groups with Government & Private Sectors

10. Awareness Raising Public Awareness Engaging Stakeholders and Partners Conduct Periodic Training for Customs Officers Conduct Seminars for Schools, Ladies Associations & the Public

13. The OECD has defined counterfeiting as manufacturing a product which so closely imitates the appearance of the product of another to mislead a consumer that it is the product of another.

14. Thank You