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Published byErika Melton Modified over 9 years ago
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Management Chief Executive – Molly Rodriguez Marketing Director/Public Relations – Rocio Ferrer ??? – Mike Michaels Technical Support – Marilyn Rodriguez
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Product/Service/Market Identification Produce electric vehicle charging stations Trademark logo/brand recognition Locations: Tampa, Orlando, Jacksonville and Miami – Airports, theme parks, downtown, government facilities, restaurants and venues Target Audience: Eco-friendly, “green”-conscious people
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Administration/Production Factors Coulomb Technologies – Produce – Maintain – Store – Restock
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Growth and Development Charging applications for smart phones and PDA’s – Monitor charging status – Trip mapping – Station availability
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Financial Information Government grants Minority Small Business Owner Loans Green loans and subsidies
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Appendices (Amt of projected electric vehicle growth) (Petroleum prices)
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Political
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Socio-cultural Issues
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Strengths – Strong government and private backing – Availability of funds – Low industry regulations Weaknesses – Expenses – Power grid – Start up costs Opportunities – Increasing production numbers of electric cars equals increasing demand – Harsher petroleum regulations (mpg requirements) Threats – Cheap petroleum – Alternative fuels
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