1. Relax Bag Inc. Relax Bag “We cure back pain with technology” Product Design Relax Bag Inc. Vidhi Shah Bander Albazai Unmesh Srivastava Mohammad Abaalkhail

2. Agenda Relax Bag Inc. Company Description Customer Needs Concept Selection Concept Testing Product Architecture Final Solution

3. CEO, Bander Albazai Director, Operations Unmesh Srivastava Director, Marketing Vidhi Shah Director, Engineering and Estimation, Mohammad Abaalkhail Management and Organization Relax Bag Inc.

4. Mission Relax Bag Inc. To cure the Back pain by creating Next Generation Backpacks

5. Gantt chart Relax Bag Inc.

6. Our Products Tra Backpack Relax Bag Inc.

7. Survey Questionnaire Relax Bag Inc.

8. Survey Result Type of the bags used in market Age group of the People interviewed 9/15/2015Relax Bag Inc.

9. Survey Result Among the 45 people we surveyed these are the cost of their current backpack they are using. Relax Bag Inc.

10. Survey Result To number of people agreed or disagreed to buy our backpack massager with front support. Relax Bag Inc.

11. Survey Result Number of people who agreed to buy our product Relax Bag Inc.

12. Customer Need Relax Bag Inc.

13. Need based on Importance Relax Bag Inc.

14. Competitive Benchmarking Relax Bag Inc.

15. Unstructured Brainstorming – Product Specifications (Metrics + Values) Relax Bag Inc.

16. Needs-Metrics Matrix Relax Bag Inc.

17. Product Sketches Relax Bag Inc.

18. Patent Searches 1. Patent Application 20070075109 - Therapeutic backpack. 2. Patent 6626341 - Massaging book bag. 3. Patent Application 20060113343 - Baggage having vibrating strap inserts. 4. Patent 7593222 - Laptop computer bag and backpack computer bag with extendable table and power supply. 5. Patent 6354477 - Mobile computing bag. 6.US Patent 6354477 - Mobile computing bag. Relax Bag Inc.

19. Selection Criteria There are seven Criteria for our Relax bag Company are as follows: 1. Ease of usage and handling. 2. Cost of product. 3. Stylish 4. More features. 5. Weight of the bag. 6. Durability. 7. More space. Relax Bag Inc.

20. Selection Criteria Concept Screening Concept Scoring 9/15/2015Relax Bag Inc.

21. CAD Designs CAD designCAD design with Dimension Relax Bag Inc.

22. Customer Feedback Backpack owners want the best for their back. Massager owners want advanced massager with multiple functionality. Product Demand:

23. New Product Relax Bag Inc. Product Backpack Massager Front Laptop Support Backpack Massager with Front Laptop Support

24. Target Market Relax Bag Inc. Back pain Patient Students Laptop Users Backpack User

25. Customer Satisfaction Relax Bag Inc. Increases backpack user safety. Relax user from back pain. Increases convenience for both backpack and laptop user. Function: Reasonably priced. Finances:

26. Customer Satisfaction Easily accessible to customer Can purchase through website or pet retail store Variety of shipping options available Step-by-step instructions for installation Freedom: Member of Family Increase pet’s safety Feelings: Relax Bag Inc.

27. Customer Satisfaction Continue to support and service Responding to questions and concerns R & D team will continue to innovate Future: Relax Bag Inc.

28. 9/15/2015Relax Bag Inc.

29. 9/15/2015Relax Bag Inc.