2. Good Graphic Design Good graphic design Says ONE thing Has a THESIS statement

3. Why Good Graphic Design? Allows quick information retrieval Reinforces message Is aesthetic

4. Type: Legibility Refers to how easy it is to read The typestyle picked must be legible Many typestyles are hard to read; avoid them like the plague There must be enough contrast between color of type and background Yellow type on white paper does not work Not all contrasting type/background color combinations work however

5. Type: Legibility

6. Type: Harmony Refers to the fit of the type with the other elements in the layout Unless contrast is intended, the typestyle must match and reinforce the other elements (type and art) and the message

7. Type: Communication

8. Refers to using type as illustration Think of type as a visual element just like a photograph or an illustration and use it to reinforce the message

9. Type: Creativity

10. Vocabulary of Design Point (real or imaginary): Attracts the eye Line (real or imaginary): Shows direction and movement Shape:Determines dimensions Tone:Provides weight and meaning Texture:Provides feel

11. Principles of Design Balance Proportion Movement Rhythm Unity Harmony Contrast

12. Vocabulary of Design: Line

13. Principles of Design: Contrast

14. Most of all: Be even more creative