1. HD Source  While most people think of TVs when they hear the words high definition, the TVs themselves do not actually produce the HD signal. Something has to send that signal to the TV to display it. This is known as the source, or the manner in which you receive your high definition signal. Without the appropriate source, a customer’s HDTV is not HD at all.

2. HD Sources Indoor/Outdoor HDTV Antenna Online Content Provider(s) DIRECTV, Cable/Sat Provider Blu-Ray Disc Player/ PS3

3. High Definition Audio (Sound) Imagine watching the latest Hollywood release at the theater, and listening to just a couple of tower speakers upfront… What would your experience be? Is audio important?

4.  High definition audio, as defined by Intel (the leading technology company behind HD audio), is complete lossless, digital recreation of sound. Unlike high-fidelity, which combines analog and digital formats to recreate sound, HD is digital only. While hi-fi sound is subjective, HD audio has set specifications defining its parameters.  HD Audio specs were created as the evolution of surround sound grew. Surround sound is 3 or more speakers intending to deliver sound to a listener at the center of the piece. Multi- channel audio was pioneered by Dolby Laboratories. High Definition Audio

5. HD Solutions While Screen, Source, and Sound are components for achieving high definition, these components need a way to talk to each other. Don’t forget the connections! We call these Solutions. Without the proper HD cables, your system will NOT deliver high definition, period! High Definition Cables Types Component Video – Analog cable will pass signal up to 720p/1080i – NO AUDIO. DVI – Digital Video Interface supports digital video up to 1080p – NO AUDIO Display Port – new digital connection supports advanced technologies beyond 1080p + - NO AUDIO

6. HD Solutions HDMI High Definition Multimedia Interface. HDMI is fast becoming the standard for high definition connections. It carries full HD digital video and complete, uncompressed lossless audio all in one cable. It is convenient and outperforms all other connection types, currently, in regards to bandwidth. A dealer MUST carry HDMI in order to offer a “complete” system to customers. Estimates state that over 350 million devices will take HDMI by 2011. It is a must have for any retail floor or installer. There are different levels of performance depending on the bandwidth the system requires. Pay special attention to the stated bandwidth of the HDMI cable and match it to the performance of the gear you’re hooking up.

7. We Live In An HD World! High Definition is an ever-changing technology. Every day something new is invented or announced. Remember the basics and learn from your dealers. Screen, Source, Sound, and Solutions are all required to truly experience the best high definition has to offer. Make sure you show your customers how to take advantage of an HD world!

8. Thank You for your time!! Please contact Aaron Steiner or Jewell Dolton With any questions you might have. DSI Systems Inc. 800-888-8876 Toll Free 614-871-1456 direct