1. Page  1 Institute of Transportation, MOTC Low-Carbon Tourism and Intelligent Transportation Services in Sun-Moon-Lake Area

2. Year Visitors 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Problem Definition & Background (1/3) 2

3.  Utilization Rate of Private Cars ↑ → serious traffic congestion  Service Quality of Public Transportation↓ →unable to meet tourist demand Problem Definition & Background (2/3) Sun Moon Lake National Scenic Area 3

4.  Heavy problems of Air Pollution and Energy Consumption  Tourism V.S. Environment Problem Definition & Background (3/3) Carbon Footprint-Area Ratio Sun Moon Lake National Scenic Area 4

5. i3 travel 5

6. innovativeintelligentinteresting 6

7.  To strengthen Sun Moon Lake National Scenic Area as a demonstration site of low-carbon and intelligent tourism, and make her a sustainable attraction. http://www.sunmoonlake.gov.tw/index.aspx i3 travel The Goal of i3 travel 7

8. STRATEGY- Public Transportation 8 Lake Tour bus Walking & Biking Other scenic spot routes Mass Transit Services

9. E-Bus STRATEGY- Low-Carbon Transport 9

10. STRATEGY- E-Ticket Package Service for Tourism 10 Cloud Service Multi-sided Platform Smart End-point Store App Web Service Tourist App.

11. App for Store (verification & real- time report) Tourist uses the card to get services or products Management report System of E-Ticket Package Service (POB) Web Service (Plan & Buy) App for Travel Agency (Card binding & mgmt.) App for Tourist (Travel info & guide)

12.  EV-Sharing Service ─ 35 iEVs around the lake ─ Advanced Navi Services, ANS POLICY- Enhance the Quality of Service 12

13.  Combine Intelligent Transportation Services  Location-Based Services  Multimedia Entertainment and Real-Time Information EV POLICY- Advanced Navi Services, ANS 13

14.  2013/4-2014/6 more than 23,000 passengers (90% are private vehicle users) and more than 300,000 km distance (equal to reducing 57 tons of CO 2 emission) POLICY- Carbon Reduction 14

15.  e-Tickets Package Service for Low-Carbon Tourism (public transportation, electric vehicles, shuttle boats, buses, bicycles, smart commerce)  Transportation information aggregation E-BusEV POLICY- Intermodal System Integration 15

16. POLICY- Business-driven e-Ticket Services 16

17.  Integrate Government Departments  Traffic Control and Evacuation Operations  Interceptor ring concept POLICY- Traffic Management 17 Sun Moon Lake International Fireworks Music Festival Sun Moon Lake International Fireworks Music Festival

18. Platform for CMS Messages Operations Across Multiple Traffic Control Systems 18

19. Traffic Management Traffic Control Platform

20.  Sun Moon Lake International Fireworks and Music Festival –The evacuation operation finished 90 minutes Earlier BENEFIT- Traffic Improvement http://tw.news.yahoo. com/%E6%97%A5% E6%9C%88%E6%B D%AD%E8%8A%B1 %E7%81%AB%E9% 9F%B3%E6%A8%8 2%E5%98%89%E5 %B9%B4%E8%8F% AF- 10%E6%9C%88%E 7%99%BB%E5%A0 %B4- 040122654.htmlE6%97%A5% E6%9C%88%E6%B D%AD%E8%8A%B1 %E7%81%AB%E9% 9F%B3%E6%A8%8 2%E5%98%89%E5 %B9%B4%E8%8F% AF- 10%E6%9C%88%E 7%99%BB%E5%A0 %B4- 040122654.html Sun Moon Lake International Fireworks Music Festival Sun Moon Lake International Fireworks Music Festival

21.  Low-Carbon and Intelligent Tourism in Sun Moon Lake National Scenic Area  A High-Quality Travelling Service System – Reduce Private Vehicles 21 BENEFIT- Quality of Tourism

22. 1 Reference for Follow-Up Plan 2 Technology Integration 3 Sustainable Management 4 Emotional Appealing + Rational Communication + Good Service = Pattern Change + Good Service = Pattern Change Project Archives

23. Conclusion (1/2)  Taiwan has formally entered a new era of “Low Carbon & Intelligent Transportation”  The visitors can enjoy Sun Moon Lake conveniently by low-carbon and intelligent transportation services, such as: EV, E-boat, E-bus, bicycles and e- Ticket

24.  Everyone can make a contribution to environmental protection for Sun Moon Lake.  We will continuously adopt innovative services and applications to strengthen low carbon intelligent transport systems that are friendly for tourists, local SMEs and the environment. Conclusion (2/2)

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