1. SAVING CHILDREN’S LIVES EVERY ONE SAVING CHILDREN’S LIVES EVERY ONE

2. ARTICLE 6: THE CONVENTION OF THE RIGHTS OF THE CHILD … EVERY CHILD HAS THE INHERENT RIGHT TO LIFE

3. “There is no keener revelation of a society’s soul than the way it treats its children” Nelson Mandela “… We are called to act by o8ur conscience but also by our common interest, because when a child dies of a preventable disease in Accra. That diminishes us everywhere” Barrack Obama

4. The Issues

5. MILLIONS OF CHILDREN UNDER 5 ARE DYING  2 Million die on their very first day of life  3 Million die in their first week  4 Million die in their first month  8.8 Million die every year

6. 97% IN DEVELOPING COUNTRIES Please don’t use this page for normal text slides, it has no logo... Concentration in South Asia and Sub-Saharan Africa

7. 60% IN TEN COUNTRIES CountryU5MRU5 Deaths 1. INDIA721,953,000 2. NIGERIA1891,126,000 3. DRC161502,000 4. PAKISTAN90400,000 5. CHINA22382,000 6. ETHIOPIA119381,000 7. AFGHANISTAN257338,000 8. BANGLADESH61244,000 9. UGANDA130188,000 10. ANGOLA158128,000 Total:5,642,000 10 countries account for 61% of the world’s nearly 9 million annual under-5 deaths

8. The Causes

9. UNDERLYING CAUSES

10. 90% OF DEATHS ARE PREVENTABLE Source: 1) Who, World Heath Report 2005 2) For under-nutrition: Black et al, Lancet 2009 35% of deaths are due to the presence of under-nutrition

11. The Solutions

13. THE VALUE OF EVERY CHILD THE POWER OF COLLECTIVE ACTION OUR DETERMINATION TO SUCCEED

14. LOW COST SOLUTIONS EXIST Neonatal causes: Community health workers to attend home deliveries Pneumonia: Antibiotics (less than $0.90) Diarrhea: Oral rehydration salts ($0.42) Malaria: Mosquito net ($10), medicines to treat malaria cost ($0.60) Malnutrition: Exclusive breastfeeding (free), Vitamin A to boost the immune system (4 cents per year).

15. KEY MESSAGES Which of the 9 million children who die each year has the right to survive? EVERY ONE. Which of us has a part to play in saving these lives? EVERY ONE.

16. OUR VISION Our vision is that within five years no child under the age of five dies from Preventable causes and public attitudes will not tolerate a return to high levels of child deaths.

17. OUR GOAL Our goal is that MGG4 is achieved. This means that we need to ensure that the under 5 child mortality rate is halved between 2010 and 2015. By 2015, that would mean 5 million children’s lives will be saved each year.

18. THEORY OF CHANGE 1. Coverage: Increased coverage of high-impact maternal, newborn and child health and nutrition services and practices. increasing the availability, access and accessibility and increasing family’s knowledge of and demand for quality healthcare II. Accountability: Strengthened and more accountable government systems to sustain the increased coverage, and to ensure the poorest and most marginalized are reached III. Policy Environment: Policies and resources that address the intermediate causes of child mortality, such as under nutrition, lack of clean water, maternal illiteracy, limited access to family planning; and the underlying causes such as poverty, inequality and discrimination

19. Millennium Development Goal 4 is achieved. Programmes Income Political and policy change Popular mobilisation ACHIEVING OUR AMBITION

20. PARTNERSHIPS We cannot do this alone. To magnify our voice and impact we will need to work with others. At global and local levels we will strengthen existing partnerships and build new ones with many types of organisation: Professional organisations Youth organizations Corporations Donor and developing country governments INGOs and Multilaterals Foundations Media Local implementing partners

21. OUR CAMPAIGN JOURNEY Phase 1 (2009-2010): Building the movement Draw attention to the funding commitments of donor countries and multilaterals Focus on the plans and resources in those countries where 60% of the 9 million children are dying Build partnerships Phase 2 (2011-2012): Activate support Increase pressure to secure the $36bn additional annual commitment to achieve MDG4 Continue advocacy for developing countries to establish and appropriately fund credible plans to reduce child mortality. Generate mass awareness to move the issue into the mainstream public debate Phase 3 (2013-2015): Maintain momentum Hold those to their commitments through campaigns and advocacy Reinforce success and scale-up programs

22. 22 Sa’ada is two years old. Last year the rains failed and her mother, Mulu, couldn’t get enough food to keep Sa’ada healthy. She became weak and ill, but thanks to Save the Children’s emergency feeding programme she is fit and healthy again. Reality in Ethiopia One in eight children dies before their 5 th birthday 96% of all pregnant women in Ethiopia give birth at home without any professional care 1 doctor per 33,000 people, most in urban centres, while 85% of the population lives in rural areas Mortality rate: 119/1,000 live births (30% higher in rural areas) Between 2000 and 2005, Ethiopia’s average reduction in child mortality was 30% Richest quintile: 37% reduction Poorest quintile: 18% reduction