2. Day Three How to dominate your niche

3. Be the “big fish in a small pond” Be seen as the expert in a tightly defined niche “Selective fame” Positioning and profile building tools – stage presentation, book

4. It’s not for everyone!

5. Why would you want it? Possibility of big income Builds a saleable asset Recognition in your area Opens bigger opportunities Get to hang out with other people at the top of their game

6. What’s the downside? Not as passive No longer “under the radar” (attract detractors and regulators) Risk that you’ll build the business around YOU “Can” require staff and other resources (higher overheads)

7. Examples Andrew and Daryl Paul and Mary Blackburn Matt and Amanda Clarkson Jason Urbanowicz Jo Martin and Greg Elliott Darren Stephens

8. Components Membership site Stage presentation Best selling book Blog Seminars High level coaching program Free publicity Etc, etc, etc

9. Example of potential yearly income 1,000 members @ $49/mth$588,000 20 big packs/mth @ $3,000$600,000 50 big offers @ $20,000$1,000,000 TOTAL$2,188,000

10. Example of annual costs Membership site set up$3,000 Big pack – pay promoters$300,000 Outsourcing and support$100,000 Workshops and fulfillment$50,000 TOTAL$453,000 Net profit $1,735,000

11. Agenda Membership sites Joint ventures Selling from stage Writing a best seller

12. Note: any one of these works as a valid business model in its own right. It’s the combination of them that allows you to dominate your niche.

13. Session #1 Membership sites

14. What is a membership site? Subscription site, continuity program Only make the sale once and continue to get paid every month. Build a relationship so you become a trusted advisor. Can continue to upsell other products based on the relationship.

15. We have a really unique membership site system

16. It’s quicker, easier and cheaper than any other membership site system we’ve seen

17. Problems with most membership sites Can take 6 months or more to set up before you make any money. Members stay an average of only 2-3 months, so you need to spend much more time marketing. Most membership site software is designed by and for people with a US company and bank account. Can be expensive to set up, depending on the software you use.

18. Benefits of our system Can be up and running and making money in as little as 3 days. Members stay an average of 12 months or more, so you need to spend much less time marketing in the long term. Our sites use a range of payment options that work in Australia. Costs very little to set up, as we don’t use expensive proprietary software.

19. How much do membership sites make?

20. Our target for each membership site is to have 1,000 members paying $49 per month within 12 months ($588,000 per year)

21. www.andrewanddaryl.com Landing page Free content page Sign up page Members’ only page Eclass #1 Example and guided tour…

22. Our steps to build a membership site 1.Choose a topic 2.Build the content 3.Do the marketing

23. Step One Choose a Topic

24. Criteria for a good topic Hungry, fanatical crowd Marketing channel in place or easy to find Good story or hook Able to produce long term sequential content Personal knowledge about the topic Sufficient market size Able to differentiate from free information Low risk

25. Tips for choosing a great topic Make it targeted, not broad Make it something you’re interested /experienced in The opportunity to make money generally outsells other topics

26. Some top selling membership sites… www.andrewanddaryl.com www.SecretsOfSellingFromStage.com www.InternetTrafficMastery.com www.Money-Mind-Set.com www.YourPersonalTrainerBusiness.com www.HowToWriteABestSeller.com www.ParkinsonsRecoveryProgram.com

27. Step Two Build the Content

28. Building content Content to build before launch: Sign up page Landing page Free content Members only page Eclass 1 Ancillary pages (FAQs, privacy, contact us, affiliates) Email series to free list

29. Step Three Do the Marketing

30. Effective marketing is about both QUANTITY and QUALITY of leads

31. We find that conversion rate depends greatly on the source of the traffic… Warmer leads mean higher conversions

32. Our conversion rates 1-1 face-to-face80-100% Stage presentation40-50% Teleseminar20-30% Email series to JV list10% Google adwords1-2% SEO / organic traffic<1%

34. We created OurInternetSecrets.com because we saw a need for a great quality internet coaching program in Australia that didn’t cost an arm and a leg.

35. Guided tour www.ourinternetsecrets.com

36. Here’s what you get: Access to a community of like-minded internet marketers. Access to faculty members who are all “on the same page” when it comes to internet marketing. One-stop-shop of expertise, covering everything you need to have a successful internet business. Structured program to keep you on track and accountable. Resource library. Websites built for you.

37. Here’s what’s in the “library”: Ebook pack (including website) Membership site pack (including website) 4 x 2-day workshops, 4-day “Look Inside the Grants’ Internet Business” event Video library of past events Resource library – marketing swipe files, technical camtasias Weekly teleconferences Access to faculty – email and forum Faculty offers

38. Here’s who it’s for: It’s not for everyone. For people who are serious about making serious money online (and have fun doing it!). For people who SEE the internet as a business, not a hobby (doesn’t mean you have to work full time at it!). For people with a can-do, successful attitude, and who are fun to be around. For people who want to hang out with like-minded, successful people, and who are willing to share their ideas. For people who take 100% responsibility for their own success.

39. Here’s who it’s NOT for: Chicken littles! People who are looking for a “magic bullet”. People who don’t take responsibility for their own success. People who are unwilling to contribute to the group. People who are rude or demanding.

40. How it works: You get full access to the program for 12 months No trial period Price of membership covers two people Do not share your password access with non-members

41. Pricing: 12 months access is $9,900. Can pay it off monthly if you want ($825 a month).

42. We have a special offer for our clients at this workshop only…

43. $5,000 up front or $500/mth for 12 mths

44. “The first 30 days” program

46. Session #2 How I replaced my income in just 8 weeks using the power of Joint Ventures Janet Beckers

48. Session #3 Secrets of Selling From Stage Jo Martin

49. Session #4 How to Write a Best Seller Darren Stephens

51. Session #5 Panel discussion

52. Questions?