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Published byWilfred Gerard McCoy Modified over 9 years ago
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The informal, free association of software developers «TAU Software» exists since 1998. One of the successful TAU Software projects is the lossless True Audio (TTA) codec. TTA codec is one of the world famous audio codecs, which has excellent performance and compression rate, with preserving original quality of audio records. The codec is the most popular in Japan, which accounts of 33% from all downloads. Distribution package of the codec has been downloaded over 59,569 times last year, that's an average of 1,000 downloads per week. The project is the winner of joint competitive selection of projects of commercialization of scientific research results organized by Federal Agency of Scientific Organizations of Russia and Skolkovo Foundation in 2014. The project is the silver medalist of the IVth Baikal Venture Fair. ООО «TAU SOFTWARE» Project’s site: http://www.true-audio.com/ Lossless audio codec
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ООО «TAU SOFTWARE» Problem and solution User’s Problem Existing solutions Poor quality and low security of voice calls in IP-telephony (VoIP). Using of TLS/SSL protocol leads to big delays and quality degradation. Proposed solution TTA codec can ensure safety and quality of voice calls in VoIP.
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Economics ООО «TAU SOFTWARE» Target segment of the market: IP-telephony market (VoIP) According to Infonetics ResearchInfonetics Research
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Competition ООО «TAU SOFTWARE» Better compression speed and rate in comparison with competitors. Ultra low latency. The delay in processing the data is about 0.1 ms. Cryptographic password protection. Function that competitors do not have. Symmetric algorithm and simplicity. Easy hardware implementation. Competitive advantages TTA The most popular lossless audio codecs are ALAC (Apple Lossless Audio Codec), WMA Lossless (Windows Media Audio Lossless), FLAC (Free Lossless Audio Codec), WavPack (WV). These audio codecs are main competitors of the project.
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Business model ООО «TAU SOFTWARE» Using TTA codec in VoIP (IP-telephony) Scheme of commercialization B2B, B2G. Sale of licenses to the integrator companies for use TTA codec in IP-phone for each end customer. ProductLicense to use by VoIP customer TTA codec. Cost Royalties $ 6 per year for each customer. The recommended price for the end customer $ 12 per year. MarketThe whole world. Marketing The introduction of codec in popular models of IP-phones and IP-PBX software. Cooperation with VoIP providers. Advertising company. Intellectual property Work is underway to obtain a certificate of state registration of the computer.
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Project History ООО «TAU SOFTWARE» 2004 г. Release2010 г. The introduction of codec 1999 г. First version The basis of the project was data compressor for Siberian Solar Radio Telescope (SSRT). 3rd place in the world among lossless codecs by compression rate. The compression ratio from 30% to 70%. TTA format embedded in popular media players Popcorn Hour, ICONBIT and Cowon.
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Current state of the project ООО «TAU SOFTWARE» MVP: True Audio (TTA) lossless audio codec Famous brand True Audio (TTA) Popular site http://true-audio.com Project forum is ready to launch: http://tausoft.org The competitive lossless audio codec Hardware and software support of TTA audio format Well-known file name extension *.TTA MIME types audio/tta and audio/x-tta
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Road map ООО «TAU SOFTWARE» Adaptation of TTA codec for use in a secure VoIP. Implementation of new codec support into popular models of IP-phones and into the software of IP-telephony stations. Implementation of data compression and data protection technology based on TTA codec into secure VoIP systems. Trademark registration. Project promotion. 2016 г. Release of the codec for VoIP 2017 г. Start selling licenses for codec users
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Road map ООО «TAU SOFTWARE» 201620172018 Product status Adaptation of algorithms and codec data format for application in VoIP systems. Implementation of the codec algorithms into IP phones and into the software of IP-PBX. Project site development. Launching the server of licenses. Providing an aftersales service. Intellectual Property and Licensing Obtaining software patent for TTA codec Obtaining license for cryptography tools development; Trademark registration. Attracting investment and the sales Fundraising, attraction of additional investment. Start of sales. Attraction of additional investment. Marketing, implementation, promotion Start an advertising campaign of the project. Achieving profitability.
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Financial plan Required investment: $375,000 R&D52 % Fixed assets1 % Marketing11 % Other charges36 % Discount rate35% Payback period27 мес. NPV $800,000 IRR339.4 % ООО «TAU SOFTWARE»
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Project team ООО «TAU SOFTWARE» www.true-audio.com www.true-audio.com www.true-audio.com www.true-audio.com Phone: +8-914-899-20-02 E-mail: info@true-audio.com Aleksander Djuric. CEO, Project initiator. Oleg Berngardt. CTO, Project manager. Artem Moroz. Project member, developer. Dmitry Andryashin. Project member, developer.
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