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3. Google for Webmasters

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5. Google for Webmasters

6. Your site and Google Ranking and Serving Indexing CrawlingDiscovering

7. Your content and Google Getting pages in (and out) of Google’s index Making your site accessible …And smartly labeled

8. How Google discovers your site Organic links Add URL tool: http://www.google.com/addurl/http://www.google.com/addurl/ Sitemaps

9. Discoverability – Sitemaps XML Sitemaps Useful for: o Dynamic content o Websites with few incoming links o Large archive of content pages Provides Google with information on: o When the site was last updated o How often it changes o The relative importance of pages on your site http://www.google.com/support/webmasters/bin/answer.py?answer=40318 And http://www.sitemaps.orghttp://www.sitemaps.org

10. You may wish to block from search engines… o Private information o Sections or pages “under construction” Blocking options include… o Robots.txt http://www.google.com/support/webmasters/bin/answer.py?answer=3530 2http://www.google.com/support/webmasters/bin/answer.py?answer=3530 2 o Meta tags http://www.google.com/support/webmasters/bin/answer.py?answer=93710 NOTE: Not to be used simultaneously to block the same set of pages. Telling Google what not to index

11. Accessibility is a critical component of web sites, enabling… Effective crawling by Googlebot Browsing and interacting on a mobile device Understanding of content by the sight-impaired Understanding accessibility

12. Accessibility and Googlebot Googlebot is good at crawling text: HTML PDFs, docs, txts, etc More challenging for Googlebot: Images and movies Dynamic and rich content: Flash, JavaScript, frames, or dynamically generated URLs Advice: View your site in a text-only browser:

13. Making your images more accessible “Googlebot -- what a dreamboat. It's like he knows us,, and soul.”Googlebot Describe the important content of each image in text Use alt-text Descriptive file names

14. Dynamic & media rich content suggestions Design for accessibility o Focus on users o Multiple browsers  Mobile phone  Screen readers Design with progressive enhancement o Navigation in HTML, then add your rich content o Example: YouTube For best uses of Flash: http://googlewebmastercentral.blogspot.com/2007/07/best-uses-of-flash.html For best uses of Ajax: http://googlewebmastercentral.blogspot.com/2007/11/spiders-view-of-web-20.html http://googlewebmastercentral.blogspot.com/2007/07/best-uses-of-flash.html http://googlewebmastercentral.blogspot.com/2007/11/spiders-view-of-web-20.html

15. Importance of titles and descriptions HTML Code: Google Webmaster Central

16. Duplicate content What is duplicate content? Example: article and printer version of the site Best practices: o 301s o Preferred domain feature o Robots.txt file For more helpful tips: http://googlewebmastercentral.blogspot.com/2008/09/demystifying-duplicate-content-penalty.html

17. Ranking – Relevance and importance Sites listings are prioritized algorithmically according to pages’… Relevance o Matching the search to the page o Taking into account geography o In some cases, considering a user’s web history Importance http://www.google.com/technology http://www.google.com/history Pigeons (http://www.google.com/technology/pigeonrank. html)http://www.google.com/technology/pigeonrank. html

18. Understanding PageRank Now just one of more than two hundred ranking components Based more upon quality (rather than quantity) of incoming and natural links o Buying or selling links to pass PageRank is against Google’s Webmaster Guidelines http://www.google.com/support/webmasters/bin/answer.py?answer=66356 Best methods to increase PageRank: o Create great content o Participate thoughtfully in relevant communities online and offline

19. Fluctuations in PageRank and ranking Rankings fluctuate! (Hundreds of ranking signals, with over 450 updated last year alone) o Algorithmic updates o Changes in your site’s contents o Changes in other sites’ contents o Violation of Google Webmaster Guidelines

20. Keeping your site strong: Webmaster Guidelines Put yourself in your users’ shoes Treat Googlebot the same way as your human users (don’t cloak!)cloak Make sure outgoing links point to relevant resources that reflect well on you Read our Webmaster Guidelines: http://www.google.com/support/webmasters/bin/answer.py?answer=35769 http://www.google.com/support/webmasters/bin/answer.py?answer=35769

21. Google’s resources for webmasters Google’s official blog, help center, discussion group, and beyond

22. Webmaster Central aims to provide relevant resources and tools to help webmasters get the best experience with Google. http://www.google.com/webmasters Webmaster Central Tools Submit your content to Google Blog Help Center Documentation Discussion Group

23. Webmaster Tools – An insider’s view of your site Google Webmaster Tools provides you a free and easy way to make your site more Google-friendly. Using this tool, you and other site owners can: Get Google’s view of your website and diagnose potential problems See how your site is performing Add a Sitemap

24. Google Webmaster Central Blog The Google Webmaster Central Blog Official Google communications directed at Webmasters o Announcements o New Features o Information on indexing, ranking, guidelines English: http://googlewebmastercentral.blogspot.com/http://googlewebmastercentral.blogspot.com/ German: http://googlewebmastercentral-de.blogspot.com/http://googlewebmastercentral-de.blogspot.com/ Chinese: http://www.googlechinawebmaster.com/http://www.googlechinawebmaster.com/

25. Google Webmaster Help Center Hundreds of articles in more than two dozen languages Getting started guides, tips, guidelines, and more

26. The Webmaster Help Group can be reached via the link in Webmaster Central Experienced webmasters and Googlers answer your questions. 16 languages supported as of July 2008: English, French, Italian, German, Spanish, Portuguese, Polish, Dutch, Swedish, Finnish, Danish, Russian, Hebrew, Hungarian, Turkish, and Chinese Google Webmaster Help Group

27. Google Webmaster Central www.google.com/webmasters

28. Other useful tools and resources Google offers many tools and products that can help you better understand your site and enhance your users’ experiences. o Create and share compelling content o Gain a deeper understanding of your site’s visitors o Get insight into your competitors and competitive space

29. Creating and sharing compelling content

30. Deeper understanding of your site’s visitors Google Analytics http://www.google.com/analytics/ http://www.google.com/analytics/ o Discover where your visitors come from o Learn how they interact with your site Website Optimizer http://www.google.com/websiteoptimizer/ http://www.google.com/websiteoptimizer/ o Test different combinations of site content o Increase visitor conversion rates and satisfaction

31. Research and keep track of your market Trends – http://www.google.com/trendshttp://www.google.com/trends Reader – http://www.google.com/readerhttp://www.google.com/reader Alerts – http://www.google.com/alertshttp://www.google.com/alerts http://www.google.com/options

32. Thank You

33. Your site and Google Ranking and Serving Indexing CrawlingDiscovering

34. Your content and Google Getting pages in (and out) of Google’s index Making your site accessible …And smartly labeled

35. How Google discovers your site Organic links Add URL tool: http://www.google.com/addurl/http://www.google.com/addurl/ Sitemaps

36. Discoverability – Sitemaps XML Sitemaps Useful for: o Dynamic content o Websites with few incoming links o Large archive of content pages Provides Google with information on: o When the site was last updated o How often it changes o The relative importance of pages on your site http://www.google.com/support/webmasters/bin/answer.py?answer=40318 And http://www.sitemaps.orghttp://www.sitemaps.org

37. You may wish to block from search engines… o Private information o Sections or pages “under construction” Blocking options include… o Robots.txt http://www.google.com/support/webmasters/bin/answer.py?answer=3530 2http://www.google.com/support/webmasters/bin/answer.py?answer=3530 2 o Meta tags http://www.google.com/support/webmasters/bin/answer.py?answer=93710 NOTE: Not to be used simultaneously to block the same set of pages. Telling Google what not to index

38. Accessibility is a critical component of web sites, enabling… Effective crawling by Googlebot Browsing and interacting on a mobile device Understanding of content by the sight-impaired Understanding accessibility

39. Accessibility and Googlebot Googlebot is good at crawling text: HTML PDFs, docs, txts, etc More challenging for Googlebot: Images and movies Dynamic and rich content: Flash, JavaScript, frames, or dynamically generated URLs Advice: View your site in a text-only browser:

40. Making your images more accessible “Googlebot -- what a dreamboat. It's like he knows us,, and soul.”Googlebot Describe the important content of each image in text Use alt-text Descriptive file names

41. Dynamic & media rich content suggestions Design for accessibility o Focus on users o Multiple browsers  Mobile phone  Screen readers Design with progressive enhancement o Navigation in HTML, then add your rich content o Example: YouTube For best uses of Flash: http://googlewebmastercentral.blogspot.com/2007/07/best-uses-of-flash.html For best uses of Ajax: http://googlewebmastercentral.blogspot.com/2007/11/spiders-view-of-web-20.html http://googlewebmastercentral.blogspot.com/2007/07/best-uses-of-flash.html http://googlewebmastercentral.blogspot.com/2007/11/spiders-view-of-web-20.html

42. Importance of titles and descriptions HTML Code: Google Webmaster Central

43. Duplicate content What is duplicate content? Example: article and printer version of the site Best practices: o 301s o Preferred domain feature o Robots.txt file For more helpful tips: http://googlewebmastercentral.blogspot.com/2008/09/demystifying-duplicate-content-penalty.html

44. Ranking – Relevance and importance Sites listings are prioritized algorithmically according to pages’… Relevance o Matching the search to the page o Taking into account geography o In some cases, considering a user’s web history Importance http://www.google.com/technology http://www.google.com/history Pigeons (http://www.google.com/technology/pigeonrank. html)http://www.google.com/technology/pigeonrank. html

45. Understanding PageRank Now just one of more than two hundred ranking components Based more upon quality (rather than quantity) of incoming and natural links o Buying or selling links to pass PageRank is against Google’s Webmaster Guidelines http://www.google.com/support/webmasters/bin/answer.py?answer=66356 Best methods to increase PageRank: o Create great content o Participate thoughtfully in relevant communities online and offline

46. Fluctuations in PageRank and ranking Rankings fluctuate! (Hundreds of ranking signals, with over 450 updated last year alone) o Algorithmic updates o Changes in your site’s contents o Changes in other sites’ contents o Violation of Google Webmaster Guidelines

47. Keeping your site strong: Webmaster Guidelines Put yourself in your users’ shoes Treat Googlebot the same way as your human users (don’t cloak!)cloak Make sure outgoing links point to relevant resources that reflect well on you Read our Webmaster Guidelines: http://www.google.com/support/webmasters/bin/answer.py?answer=35769 http://www.google.com/support/webmasters/bin/answer.py?answer=35769

48. Google’s resources for webmasters Google’s official blog, help center, discussion group, and beyond

49. Webmaster Central aims to provide relevant resources and tools to help webmasters get the best experience with Google. http://www.google.com/webmasters Webmaster Central Tools Submit your content to Google Blog Help Center Documentation Discussion Group

50. Webmaster Tools – An insider’s view of your site Google Webmaster Tools provides you a free and easy way to make your site more Google-friendly. Using this tool, you and other site owners can: Get Google’s view of your website and diagnose potential problems See how your site is performing Add a Sitemap

51. Webmaster Tools – Helping Google help you Communicate with Google Adjust crawl rates Delete outdated sitelinks Report spam and paid links File a reconsideration request

52. Webmaster Tools – Discover more Learn how to use Webmaster Tools more in depth: http://www.google.com/webmasters/edu/quickstartguide/index.html

53. Google Webmaster Central Blog The Google Webmaster Central Blog Official Google communications directed at Webmasters o Announcements o New Features o Information on indexing, ranking, guidelines English: http://googlewebmastercentral.blogspot.com/http://googlewebmastercentral.blogspot.com/ German: http://googlewebmastercentral-de.blogspot.com/http://googlewebmastercentral-de.blogspot.com/ Chinese: http://www.googlechinawebmaster.com/http://www.googlechinawebmaster.com/

54. Google Webmaster Help Center Hundreds of articles in more than two dozen languages Getting started guides, tips, guidelines, and more

55. The Webmaster Help Group can be reached via the link in Webmaster Central Experienced webmasters and Googlers answer your questions. 16 languages supported as of July 2008: English, French, Italian, German, Spanish, Portuguese, Polish, Dutch, Swedish, Finnish, Danish, Russian, Hebrew, Hungarian, Turkish, and Chinese Google Webmaster Help Group

56. Google Webmaster Central www.google.com/webmasters

57. Other useful tools and resources Google offers many tools and products that can help you better understand your site and enhance your users’ experiences. o Create and share compelling content o Gain a deeper understanding of your site’s visitors o Get insight into your competitors and competitive space

58. Creating and sharing compelling content

59. Deeper understanding of your site’s visitors Google Analytics http://www.google.com/analytics/ http://www.google.com/analytics/ o Discover where your visitors come from o Learn how they interact with your site Website Optimizer http://www.google.com/websiteoptimizer/ http://www.google.com/websiteoptimizer/ o Test different combinations of site content o Increase visitor conversion rates and satisfaction

60. Research and keep track of your market Trends – http://www.google.com/trendshttp://www.google.com/trends Reader – http://www.google.com/readerhttp://www.google.com/reader Alerts – http://www.google.com/alertshttp://www.google.com/alerts http://www.google.com/options

61. Thank You