1. planningaboveandbeyond.com The Community deck! John Griffiths Webmaster August 26 th 2004

2. August 2000 The concept

3. August 2004 Learnings

4. The inner circle Planning insiders Limited group of 11 planning freelancers Well over 200 years of experience – 75% former planning directors Based on recommendation – not a directory Co-opetition – sharing out work Sharing knowledge, advice Buddy system – don’t do it ! Supplemented by Gallery of Exotica: specialists – MRS 2004 paper

5. The outer circle Mailing List Bimonthly newsletter Circulation of 150 Names and email addresses Signup survey gave site likes and dislikes Most regular source of site fanmail Worldwide People learning about account planning Planners in other comms disciplines Planning directors in dept of one

6. Site visitors Site traffic July/Aug Areas visited – the power of a directory Downloads Keywords Books If 800 planners in London = 30-50% share of attention? Major educational source –one of the main ways planners outside of the UK learn about planning – shaping a wider definition

7. Site traffic Average time spent: 6 mins 30 secs IndivsSessionsPagesSizeHits 23973783135301.05GB67K July Daily Average na12648026MB2K 2054337813131710MB57K To August 25th

8. Where they go onsite Home page and related pages - new articles Directories – good for spiders and search engines Trumps and Raspberries Site of the month People In their own words – audio interviews Classified??

9. July/Aug Downloads Integrated planning toolkit JG 184 APG 2002 Integr Planning deck JG 179 Alchemy MRS 2003 winner Tasgal 126 Bluejacking white paper Rainier PR 117 Beyond ad planning Admap JG 102 Brands as media owners MLeader JG 92 Advertising to the herd MRS Mark Earls 87

10. Keywords and keyword searches Keywords:London Planning Marketing Brand Keyword searches: Advertising Planning Above and Beyond Harry Enfield Burger King Brand Archetypes Brand promise Eva Pharmaceutics

11. What do they read? 157 books sold £2079 revenue £126.06 drinks tab! so far this year..

12. Book clickthroughs:July/Aug

13. Sales July/Aug

14. Ever increasing circles List of planning directors Site content relevant to most disciplines Peer group salons? Scaleable AdvertisingDirect Marketing Sales Promotion Media indeps New Media DesignPR Clientside planners Outside of The UK Marketing Market Research Top 20/top 30

15. New Planning Network – Equity meets Friends Reunited! Closed site – last two months PAAB available to visitors but rest available only to subscribers Auto translation of web pages into other languages Subscribers pay £20 a year for basic access Reduce degrees of separation between people who want to hire in planners and planners wanting work Build peer networks – get their CV out there! Subscribers get Unique email address john.griffiths@accountplanning.net Unique page - can post photo and CV/promo documents Planners can place their websites alongside it or have websites developed for them

16. Planning Above and Beyond John Griffiths Tel 07740125794 www.planningaboveandbeyond.com