1. WWW.BIVDA.CO.UK THE NEW BIVDA WEBSITE Mary Coakley AGM October 2002

2. Previous Site Structure

3. Reasons for Change  Site Redesign  Enhance Content Management  Improve Navigation  Site Search Facility  Interactive Forum  Individual Members Access  Members Exchange Area  On-line UK Market Statistics

4. New Site Structure

6. Monthly Statistics - August (31 days) HITSEntire site24,608 Average/day 793 PAGE VIEWSAverage/day187 VISITSTotal1,462 Average/day47 VISITORSUnique643 Visited once434 Visited more209 LENGTHAverage00.16.13

7. Objectives  Provide answers to as many questions on diagnostic testing as possible  Become a reference source for media and government  Improve the delivery of information to members  Enhance profile of BIVDA  ATTRACT visitors (the right kind)

8. Future Plans  In vitro diagnostics newswire  Company profiles on-line  Expansion of members forum  Community network with users as key contributors  Members ‘exchange’ area  Assay index (from Market Audit) on-line  Market Audit online

9. NewsNow Trial  in vitro diagnostics newswire UK coverage  Searched 52 electronic publications  10 keywords/phrases generated 12 articles in 30 days  Articles from Diabetes (7) Coronary Heart Disease (2) Genetic testing (3)

10. Keywords  In vitro diagnostics  Disease detection  Point of care  Genetic testing  EDMA  Genomic risk profiling  Theranostic tests  Osteoporosis  Diabetes  Coronary heart disease  Laboratory tests  Pathology tests  Diagnosis  Medical tests  Home testing  Diagnostic tests  Health checks  Blood test  Near Patient Testing  Self test

11. Proposed BIVDA Newswire  In vitro diagnostics newswire delivered to website (25 keywords)  Home page headline display - link to members only section  30 day archive (password protected within members only section)

12. CONTENT WE NEED YOUR INPUT Words Images Think Free Marketing webmaster@bivda.co.uk

13. WWW.BIVDA.CO.UK THE NEW BIVDA WEBSITE Andrew Libra Business To Business Internet Ltd

14. What is Content Management?  A modular website generation engine  A dynamic content management system  A packaged application suite  A collaborative communications platform

15. What Does This Mean?  Easy Website Structuring  Easy Website Management  Fully Searchable Content  Definable Security Rights  On-Screen Help  Site Customisation  Personal Preferences  User Management  Control Navigator  Twin Databases

16. Search Engine Registration  Create Awareness  Enhance Profile  Develop Access Via Other Sites (Link Popularity)

17. Approved Services  Search Engine Registration Tool – (SERT) Fortnightly Registration of text only web site which routes web traffic straight to the BIVDA web site.  Top 50 Fortnightly Registration Fortnightly Registration of BIVDA Site to the Top 50 UK and Global Search engines.

18. Results