1. The Inside Edge

2. Alive and Kicking

3. “It” drives away visitors in seconds

4. “It” is coming for your site next

5. Old content kills!

6. New tools Best marketing techniques More sales

7. Copy: Words intended to help sell Content: Words intended to inform, persuade or entertain

8. New administration tools help anyone become your “webmaster”

9. Seamlessly add new items to existing sites Use familiar word processing menus to build pages

10. Drill through document databases easily Level the competitive field with personalized shopping options

11. Secure some or all data from some or all users Maintain your site with no business downtime

12. No Downtime?

13. How much time? How much money?

14. Incorporate content maintenance in site development plans Monthly newsletters Restaurant menus Periodic surveys elearning programs Sales or specials News announcements Meeting announcements

15. Keep frequently used areas of your existing website current Testimonials/Reviews Training materials Reminder services FAQs New product data Secured area access Account and Sales administration

16. Your best sales opportunities may be hidden Product sales page - 1,000 visitors FAQ on extended warranties – 2,300 visitors

18. Small content changes Big conversion gains

19. 1 in 50 visitors makes a purchase = 2% conversion 1 in 40 visitors makes a purchase = 2.5% conversion Conversion increases of 25%+ are common

20. Cut expenses not corners

21. What one backend interface is used by all these businesses? retail stores education sites restaurants hair salons churches golf courses membership sites community forums and many more

23. Visitor clicks on the event name in a dynamic calendar Event details displayed Web front end:

24. You fill in the details you have leaving blank fields if needed

27. Completely shield sensitive data areas from employees as well as customers

31. Content management tools: Keep your site up to date Increase sales Cut expenses Simplify daily operations

32. Internet technologies move in to daily operations.

34. The Inside Edge