1. BUS 111 Brad Weiler

2.  Automobile manufacturing division of Japanese transportation conglomerate Fuji Heavy Industries (FHI).  Established on July 7, 1953 by FHI  First Subaru car introduced in 1954  Subaru of America was established in 1968 in Philadelphia  Current headquarters in Portland, Oregon – since 2010

3.  Campaign introduced on Feb. 24, 2012  Allows users to add content and use an animation generator to help tell their story  Text-to-video technology, it turns words and phrases into custom animations  record a personal, vocal narrative, as well as selects an appropriate soundtrack to accompany the animation. http://www.firstcarstory.com/ http://www.youtube.com/watc h?v=8TVx5XZbzoA

4.  Can log in and use your Facebook information to create an account  Able to tag Facebook friends to include in the video.  Publish video across wide array of social media platforms.  The use of social media allows Subaru to utilize the network effect and viral marketing.  The reason this website has created a buzz is because it creates an emotion response; people like to reminisce  http://www.facebook.com/subaruofamerica http://www.facebook.com/subaruofamerica  http://www.facebook.com/ILOVESUBARU http://www.facebook.com/ILOVESUBARU

5.  Appeals to a very large demographic  Subaru does not directly compare themselves to any other brand  Indirect comparison -alleviates the risk of creating negative attitude towards Subaru through direct comparison  Offers opportunity to compare their first or current vehicle to Subaru and consider it an option.

6.  Plenty of opportunities to check out Subaru website as well as new Subaru Impreza 2012  Promotion – FREE Car!  Huge advertising opportunity, as well as getting them to like Facebook pages – track information  Instant links to website and Facebook pages

7. References: http://www.subaru-global.com/ http://www.torquenews.com/1070/subaru-wants-hear-your-first- car-story http://www.youtube.com/watch?v=8TVx5XZbzoA http://www.facebook.com/subaruofamerica http://www.firstcarstory.com/