1. Egon Verharen Nederlandse Publieke Omroep (Netherlands Public Broadcasting) Date: 16 sept 2009, Nordunet 20091 Copyright 2009 NPO, Egon Verharen, Large scale TV streaming

2. Date: 16 sept 2009, Nordunet 20092 Copyright 2009 NPO, Egon Verharen Netherlands Public Broadcasting organisation 22 Broadcast organisations NPONPO focuses on coordination (, policy, schedules) disclosing centrally defined content-services both linear and ondemand Central technical facilities playout, distribution Biggest TV network in NL Nr 2 radio network

3. Date: 16 sept 2009, Nordunet 20093 Copyright 2009 NPO, Egon Verharen NPO digital distribution

4. Date: 16 sept 2009, Nordunet 20094 Copyright 2009 NPO, Egon Verharen NPO digital distribution

5. Date: 16 sept 2009, Nordunet 20095 Copyright 2009 NPO, Egon Verharen TV and radio streaming characteristics 3 rd largest streaming in NL top 10 websites Network use by streaming Avg (24hr): 8.5 Gbit/s Day peak: 15 Gbit/s 90 TB/day (2.6 PB/month) Note Webonly (extra) material broadcasters: 40% No longtail (yet!), peak first two days, 40% archive dead

6. Date: 16 sept 2009, Nordunet 20096 Copyright 2009 NPO, Egon Verharen The Challenges Live event streaming 10 fold Case: Olympic Games 2008 Challenge because: Content is King, Distribution and King Kong Delivery is

7. Date: 16 sept 2009, Nordunet 20097 Copyright 2009 NPO, Egon Verharen Olympic Games case Total OS: 20 mln live streams 7 mln ondemand streams 1,3 PB data shipped Top OS, 21 august 2008: 105.000 concurrent streams 76,9 Gbit/s 1,2 mln hits/minute on NOS OS website HD streams 500 Mbit/s (distribution elsewhere)

8. Date: 16 sept 2009, Nordunet 20098 Copyright 2009 NPO, Egon Verharen Live Streaming Olympic Games

9. Date: 16 sept 2009, Nordunet 20099 Copyright 2009 NPO, Egon Verharen The Problems Internet is not a broadcast medium You can do a lot on closely controlled IP networks User expectation is sky high Internet in NL Everythings a Star Oversold (marketing rules) Netneutrality vs traffic shaping First mover disadvantage Gap with research Roll out network technologies Multicast QoS Missing development of apps and streaming middleware CDN Help with use and business cases End user problem Content protection

10. Date: 16 sept 2009, Nordunet 200910 Copyright 2009 NPO, Egon Verharen The Challenges (cont.) Live event streaming 10 fold Case: Olympic Games 2008 Coming up: Olympic Winter games (jan 2010), WC Soccer (jun 2010) + Tour de France (jul 2010) OTT services growth Viral video (catch up TV, long tail) growth

11. Date: 16 sept 2009, Nordunet 200911 Copyright 2009 NPO, Egon Verharen Our countermeasures Caching Use our insane infrastructure, upgrade Private Peers Overflow partners Development of CDN Open, multitier, lowcost. Collab AMSIX wg Placing unique Content at the distributers Multicast Smooth streaming (adaptive bitrate) Other network related actions IPv6 IP contribution (post production, file based delivery) What we dont do (yet) Long distance IP contribution Live contribution over IP

12. Date: 16 sept 2009, Nordunet 200912 Copyright 2009 NPO, Egon Verharen (Regular) Network infrastructure NPO

13. Date: 16 sept 2009, Nordunet 200913 Copyright 2009 NPO, Egon Verharen Open Source, Open Standards no panacea We have to We want to But cannot for most playout and distribution No production tools Doesnt scale

14. Date: 16 sept 2009, Nordunet 200914 Copyright 2009 NPO, Egon Verharen Conclusion Help market to roll out developed technologies Help develop the middleware Look behind you once in a while Develop with scale (#users) in mind Participate in Netneutrality debate Welcome to collaborate with public broadcasters