2. Takeaways The Part Deuce Created by @Matt_Dimock of.@Matt_Dimock

3.  Social  Linking  Mobile  SEO  Food for Thought Created by @Matt_Dimock of.@Matt_Dimock

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5. “Create a Google+ account so you can setup authorship. Doesn't mean you have to use it.” -Danny Sullivan Created by @Matt_Dimock of.@Matt_Dimock

6. “Don't focus so much on creating endless streams of content on Google Plus Local.” -Adam Dorfman Created by @Matt_Dimock of.@Matt_Dimock

7. “Customize your Google+ page. Use a banner, images & video to differentiate yourself from competitors.” -Adam Dorfman Created by @Matt_Dimock of.@Matt_Dimock

8. “Google+ description doesn't impact rankings much, but great for driving funneled traffic to landing pages.” -Adam Dorfman Created by @Matt_Dimock of.@Matt_Dimock

9. “Use the Open Graph Metabox WordPress plugin to customize how blog posts display on social platforms.” -Greg Gifford Created by @Matt_Dimock of.@Matt_Dimock

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11. “If you buy links, just make sure we are aware of it.” “The computers NEVER forget.” -Duane Forrester Created by @Matt_Dimock of.@Matt_Dimock

12. Q: “Should I proactively disavow bad links?” A: “Yes, if there is a worrisome amount. Disavow at domain level.” Q: “Can you show all bad links in GWT so we can disavow bad ones? A: “No, but we give you 100,000 links to review.” -Matt Cutts Created by @Matt_Dimock of.@Matt_Dimock

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14. “People should be thinking about mobile first. We'll be more likely to show mobile search errors.” Q: “What is mobile friendly?” A: “There are different good strategies. But DON'T redirect all pages to the home page!” Q: “Will mobile site ranking impact desktop rankings?” A: “Not likely. - Matt Cutts Created by @Matt_Dimock of.@Matt_Dimock

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16. Understanding Hummingbird “Google is trying to understand the intent, context and entities of a search.” - Marcus Tober Hummingbird is about three things: 1.Contextual search 2.Conversational search 3.Semantic search Created by @Matt_Dimock of.@Matt_Dimock

17. Example of Contextual Search Created by @Matt_Dimock of.@Matt_Dimock

18. Example of Conversational Search Created by @Matt_Dimock of.@Matt_Dimock

19. Example of Semantic Search Created by @Matt_Dimock of.@Matt_Dimock

20. Understanding Hummingbird Pre-Hummingbird, 4/10 ranking pages matched for semantic searches. Post-Hummingbird: 9/10. As a result, # of unique domains dropping week by week. There was no increase to knowledge graph integrations. Hummingbird is a work in progress. Created by @Matt_Dimock of.@Matt_Dimock

21. Hummingbird Tips Incorporate Google Instant suggestions within your content. Write conversational content! Consider an FAQ page. Created by @Matt_Dimock of.@Matt_Dimock

22. Understanding Schema “You should include structured data on your website to capitalize on rich snippets.” - Janet Miller Created by @Matt_Dimock of.@Matt_Dimock

23. Types of Schema Creative Works Embedded non-text objects Organization Event Person Local Business Product Review Created by @Matt_Dimock of.@Matt_Dimock

24. Schema Tips Only use what’s relevant to your business. Use video schema Use aggregated reviews schema Created by @Matt_Dimock of.@Matt_Dimock

25. Understanding Local SEO “Create iconic pieces of content that are locally targeted!” “Blog about your community on your local landing pages; don't be vain!” - Greg Gifford Created by @Matt_Dimock of.@Matt_Dimock

26. Local SEO Tips Easiest way to identify a Google Places page: look for a map. No custom categories = sucks for niche businesses. Created by @Matt_Dimock of.@Matt_Dimock

27. Local SEO Tips Dot your i‘s and cross your t’s. Great local aggregator tools: Localeze Info USA Acxiom Using geographic modifier in Google Places listing = OK! Created by @Matt_Dimock of.@Matt_Dimock

28. Local SEO Tips If it’s not broken, don’t fix it. Google states not to manually merge Google Plus/Places. Use consistent themes for local listings. Apple Maps reaches 23% of smartphone users. Google Places = highest priority for directory building. Created by @Matt_Dimock of.@Matt_Dimock

29. Local SEO Tips Prioritize directory building (quality 1 st, suckiest 2 nd ): Yext Moz Local Bing Local = easiest directory to claim. Yahoo Local = hardest directory to claim. Email YP support for directory verification help. Created by @Matt_Dimock of.@Matt_Dimock

30. Local SEO Tips Only pay for enhanced listings on Yelp as test pilot. Maintain consistent NAP & use company e-mail. Capitalize on Barnacle SEO! Vertical directories are ranking very well recently. Use City, ST in content, URL, metas & alt tags Created by @Matt_Dimock of.@Matt_Dimock

31. Local SEO Tips Embed a Google Map. Toll free call tracking #’s = BAD for SEO. Local call tracking #’s = OK for SEO. Sponsor local events & create local event guides. Created by @Matt_Dimock of.@Matt_Dimock

32. Local SEO Tips Create a local resource directory. Build links to local landing pages. Build directories within your niche. Rebranding your local business will be a huge endeavor. Threshold for # of reviews needed to rank well. Created by @Matt_Dimock of.@Matt_Dimock

33. Local SEO Tips “If you want to kick @$$, and you’re all out of bubblegum, you have to build citations.” - Greg Gifford Created by @Matt_Dimock of.@Matt_Dimock

34. Local SEO Tips Unstructured citations still count! Clean up citations & expect big results. Local SEO tools: Whitespark BrightLocal PlacesScout Created by @Matt_Dimock of.@Matt_Dimock

35. Q&A with Matt Cutts Q: “Will new TLD domains influence better rankings?”. A: “No.” Q: “Is filtering out hack sites a priority?”. A: “Very important priority. Helping people identify via GWT.” Q: "Are Penguin updates on a 6 month refresh interval?”. A: “It depends on what we have in the works, but yeah.” Created by @Matt_Dimock of.@Matt_Dimock

36. Q&A with Matt Cutts “If you got hacked and repaired it, it should not affect your rankings for long term.” Q: “Can iFrames be read?” A: “They can.” Q: “When will you update the Google Webmaster Tools keyword data?” A: “It's on the list. Not sure when.” Created by @Matt_Dimock of.@Matt_Dimock

37. Q&A with Matt Cutts Q: “Is there AuthorRank?” A: “ AuthorRank is used in one way: in-depth articles!” Q: “Do we need to be worried about negative SEO?” A: “I don't think so. We try to make sure our algorithms are negative SEO resistant.” “We're also working on the next generation of Panda. DON'T PANIC! It'll appear more fierce to a small %.” Created by @Matt_Dimock of.@Matt_Dimock

38. Q&A with Matt Cutts “Some themes Google will be working on this year: mobile, SSL and JavaScript.” “We're looking at revamping Webmaster Academy.” “Don't just talk about recent events. Put it into context. Give historical insight!”  Created by @Matt_Dimock of.@Matt_Dimock

39. Q&A with Matt Cutts Q: “How do you prioritize your marketing efforts?” Content Usability Social Media Link Building SEO Created by @Matt_Dimock of.@Matt_Dimock

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41. “The measurement of successful SEO has changed. Stop relying on just ranking reports!” -Janet Miller “If your traffic for IE8 looks like it drops for a few weeks, don't panic. It'll only be temporary.” -Matt Cutts “We are at the end of stupid for this industry.” -Brian Clark “It's not just our jobs to setup the sites and walk away.” -Justin Sanger Created by @Matt_Dimock of.@Matt_Dimock

42. “Data has got to become a bigger part of our jobs.” -Unknown “2/3 of sales require more than one click for completion.” -Brad Geddes “Panda updates daily behind the scenes; Penguin about every 6 months.” & “Unblock your CSS files so Google can properly crawl your site.” -Matt Cutts Created by @Matt_Dimock of.@Matt_Dimock

43. Created by @Matt_Dimock of.@Matt_Dimock Have Questions? Are you a local contractor looking to increase your leads? Call (800) 727-3920