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Easy Content Marketing Strategies That Will Hook & Keep Your Audience.

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Presentation on theme: "Easy Content Marketing Strategies That Will Hook & Keep Your Audience."— Presentation transcript:

1 Easy Content Marketing Strategies That Will Hook & Keep Your Audience

2 Traditional marketing talks at people. Content marketing talks with them. -- Doug Kessler

3 Burma-ShaveBurma-Shave Signs courtesy The Eisner-American Museum of Advertising & DesignThe Eisner-American Museum of Advertising & Design

4 Inform Educate Entertain

5 The Term ‘Weblog’ was coined in 1997 The First Youtube Video was Uploaded April 23, 2005

6 “I am more confident with information I find myself.” 92%

7 Every Day 2 Million Blog Posts are Written 500 Million Tweets Are Sent 4.5 Billion Facebook Likes are Generated

8 Every Minute 300 hours of video are uploaded to Youtube

9 Every Second There are 6 New WordPress.com Posts

10 Scene from "Field of Dreams" movie. Source: FoxNews.com

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12 freelance writerfreelance writer – semrush.com

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14 http://www.hdwallpaperstock.eu/

15 MonkeySee – How to Chop an Onion

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19 photo credit: drupalconparis_001 via photopin (license )drupalconparis_001photopinlicense

20 How Do You Compete?

21 Google Keyword Suggest Tool by SEO CHAT

22 Your Own Customers: Support & Questions Reader Comments on Posts Website Search – Google Analytics

23 SpyFu

24 Competitors – What’s in Their Titles, Their Tags? What’s on the Main Pages? What’s in Their Site Map? Google Search site:anydomain.com

25 Bing & Google Webmaster Tools Keyword Eye (Nice visualizations) Wordstream (Unique slices and dices - ‘ Niche’)

26 Tweak Your Biz Title Generator

27 Wordpress.com MariekB What to do

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29 1.Discover 2.Compile 3.Share

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32 If You Use the Web, You Are a ‘Curator’

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34 http://www.nytimes.com/aponline/2015/04/16/us/ap-us-tick-season.html

35 How to Protect Yourself from the Increasing Tick Population

36 1200 Facebook Likes 645 Shares 130,000 Facebook Reach 217 New Followers 5400 PVs (and growing) - 4:48 avg time

37 Protect Yourself From Surging Tick Population

38 How to Protect Yourself from the Increasing Tick Population

39 Professional Reader Trucker Hat – Zazzle.com

40 We don’t read … We hunt 15 Seconds

41 Academic Factors Considered for Admission

42 You Know That Permanent Record of Yours? They’re Finally Looking At It

43 Editorial newsletters

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45 Images

46 He’s Cute – But No… His clothing can NOT be taken as a tax deduction

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49 Video/Podcast Commentary

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52 Be Credible…. Be You

53 Be Distinctive – Know Your Strengths

54 Know Your Hook

55 One Great Piece of Content Will Convert

56 People Build a ‘Memory’ of Your Brand Across Many, Many Touch Points

57 Don’t Give Up to Early

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