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Published byBasil Singleton Modified over 9 years ago
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Growth Division Marketing Plan 2013
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Vendors Aerohive Exinda Imperva Infoblox Palo Alto Networks
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Aerohive Campaigns WebinarsEmails
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Exinda Marketing Collateral Exinda’s 4 Campaigns Network ControlVideo ControlBYODWeb Traffic Control Email Direct Mail Piece Telemarketing Activity Reseller Enablement Tools Battle cards, white papers, case studies, technical webinar, product guide and Presentations
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Exinda Campaigns WebinarsEmails
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Infoblox Efficiency Campaigns Email Direct Mail OnDemand Webinar Live WebinarNetworking Event Email - with choice of call to action Direct Mail – with choice of call to action OnDemand Webinar Links PPT to host live webinar / WP to follow up Slides for live event presentation Reseller Enablement Tools Battlecards, FAQs, Introductory Videos, Call Scripts Sales Incentives To drive awareness and momentum within the partner sales team Marketing Incentives To motivate the marketing contacts at the partner to run these campaigns
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Efficiency Campaigns
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IP Management – Main message: Managing Today’s IP Addresses Demands Automated Network Control – Follow up: Dummies Guide DM Book and Blitz Campaign
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Palo Alto Campaign Direct Mails Emails
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Palo Alto App Attack Campaign
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Ultimate Test Drive – Providing our key partners with at least 1 ultimate test drive event half year. – Exclusive Networks host event in the new training suite in Alton. – EDM AVR in a day – Key target end user customers onsite demo. – EDM Mixer Events – Modern Malware – Mobility Tried and Tested Events
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