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Published byEustacia Lynch Modified over 9 years ago
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BTS ’09 Sales Meeting January 7, 2009
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BTS 09 Product Summary
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Docking/Connec t Solutions
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What is the big deal about Docking Solutions?
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5September 16, 2015 Sales of notebook computers continue to outpace that of desktop PCs Source: IDC 3Q 2008; http://www.msnbc.msn.com/id/27556783/ 2008 3 rd Quarter Personal Computer Sales
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With notebook computers prominence, there is an increasing need to stay comfortable. Notebook computers typically offer a subpar ergonomic experience –Compact keyboard –Trackpad Docking Stations allow the use of full-sized keyboards and mice to enable users to work comfortably for longer periods of time USB Docking Stations offer a 1-plug solution to conveniently connect to these devices Some docking stations also allow you to connect to the internet via USB, offering a rock-solid connection experience That is where docking stations come in…
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USB Mini Dock w/ Ethernet idea: One Step Connection to your peripherals and the internet. Save time by connecting to your peripherals and the internet with just one plug Ethernet port for rock-solid broadband internet connection Three rotating USB ports keep your peripherals connected and your cables organized Compatible with Windows, Mac OSX and Linux SKU - K33929US Street Price: $39.99 Available: March ‘09
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Packaging – Front Panel
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Presenters
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Wireless Presenter with Laser Pointer and Memory idea: Finally, a presenter with memory. 1GB built-in memory to hold hundreds of your presentations, so you don’t have to carry extra media to your meetings Laser pointer to highlight important points Receiver stores inside Plug-n-play: no software installation required SKU – K72336US Street Price: $74.99 Available: June ‘09
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Packaging – Front Panel
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Notebook Stands
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What is the big deal about Notebook Stands?
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Subcategory Analysis: Notebook Stands NPD Data CY Through July of indicated year Sales out (i.e. prices based on what consumer actually pays) Non-electronic stands only (i.e. no docks/port replicators) Units with USB fans included Kensington about $300K per year 10% attach rate! Kensington is Missing Out!!!
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Fall 2009 Roadmap: TwoFold Stands TwoFold Stand: –Convenient notebook computer comfort but without the bulk –Convertible, easy, and fun! –idea: The notebook stand that makes comfort a snap. TwoFold Stand and Sleeve: –Portable notebook computer comfort with built-in protection –Portable, easy, and fun! –idea: The notebook stand that`s going places. $19.99 Street $39.99 Street
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Non-Electronic Notebook Supports K60149A LiftOff™ Portable Notebook Cooling Stand K60112US Easy Riser Cooling Notebook Stand Current Fall 2009 Current Fall 2009 $19.9 9 $29.9 9 $39.9 9 $49.9 9 K60401 “TwoFold” Convertible Notebook Stand TBD and TBD Counter Balance and Lap Dog TBD “TwoFold” Portable Protective Stand
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