1. Developing Your Advocacy Plans 5As – Protecting Children and Families from Tobacco: Leadership Advocacy Training April 25-26, 2013

2. © 2013 American Medical Association. All rights reserved. 2 Objectives Understand Unique Role Identify the Plan Components and Steps Address Obstacles Describe Tools Developing the Plan

3. © 2013 American Medical Association. All rights reserved. 3 You Are Naturals Advocate with patients Extend office/clinic work Impact Clinical engagement Community engagement BETTER HEALTH OUTCOMES

4. © 2013 American Medical Association. All rights reserved. 4 Identifying obstacles “I just can’t fit anything else into my schedule.” “I need to see the results to know that I’m using my time wisely.” “Advocacy is best left to a professional advocate.” “Where and when does advocacy begin and what’s the end game?”

5. © 2013 American Medical Association. All rights reserved. 5 Physician advocacy: Benefits Personalize an issue Be a constituent Make an impact Improve public health Provide credibility Lend a powerful voice

6. © 2013 American Medical Association. All rights reserved. 6 ✓ ✓ ✓ ✓

7. Define problem - Outline goals Think about your community Think about your patients How will change happen for a particular policy initiative? 7

8. © 2013 American Medical Association. All rights reserved. 8 Know your audience Who is your audience? Why should the community support the issue? Who can help you achieve your goal(s); who opposes the issue (and why)?

9. © 2013 American Medical Association. All rights reserved. 9 Strategy, tactics, timeline Develop strategies (the “how”) to help you achieve your goal(s) Discuss and commit to specific tactics (the “what”) Identify metrics – what does success look like? What are achievable goals? Evaluate success of local outcomes

10. © 2013 American Medical Association. All rights reserved. 10 Get involved Attend a community meeting Leverage your involvement Identify online resources Contribute Speak up Make your case

11. © 2013 American Medical Association. All rights reserved. 11