1. Proprietary and Confidential © 2012 Maritz Green Strategies that Create Business & Attendee Value Brian @brianhunt04 0

2. Proprietary and Confidential © 2012 Maritz Did you or your Attendees expect this? 1

3. Proprietary and Confidential © 2012 Maritz But instead got this…. 2

4. Proprietary and Confidential © 2012 Maritz Or are you….. 3

5. Proprietary and Confidential © 2012 Maritz Green Focused vs. Green Friendly Design event around greater company green initiative Integrated into the daily life of the attendees Portion of Measurement of a successful event is the ability to meet certain green standards 4 Green is important but does not “tip the scale” when it comes to measurement Does not have the full support of entire organization Focused Friendly

6. Proprietary and Confidential © 2012 Maritz Of the 1000 respondents, here is what they found… 5 Negative Average Emotion Impact of CSR

7. Proprietary and Confidential © 2012 Maritz Voice Of Participant Intensity of Emotion 6 Thirty nine percent (39%) reported the memory as being not intense; 18.2% found it only mildly intense. A mere 12.5% found the memory very or extremely intense. In measuring the emotional impact of the memory. Very Mildly Not The aspect of incentive travel programs that fared most poorly was the inclusion of Corporate Social Responsibility (CSR) projects in the program. Intensity Level of Memory

8. Proprietary and Confidential © 2012 Maritz7 Ways to Drive Attendee Value Voice Of Guest Education & Promotion Technology Interactive Experiences

9. Proprietary and Confidential © 2012 Maritz Voice Of Attendee? Participant? Guest! Guest wants, needs and/ or passions –Where are they related to organizational goals –Crawl, walk, run…starting points –Guiding principles Don’t speculate, just ask! 8Proprietary and Confidential © 2012 Maritz

10. Education and Promotion Encouraging people to bring their own water bottles early in the registration stage Offer a donation in lieu of accepting a conference bag and water bottle to the Company Charity CEO incorporates the green initiatives into his general session and help carry the message thru the entire meeting Engage Sponsors, Vendors and Guests. Share with them your business goals and sustainable objectives Start early and stay engaged Communicate and communicate often 9

11. Proprietary and Confidential © 2012 Maritz Technology Paperless online registration and confirmation Mobile Agendas Electronic Reader Boards in place of standard signage Electronic travel management and e-ticketing Phone based voting, audience response and Q&A systems Electronic exhibit product directories MP3 downloads for conference recordings Remain sensitive to traditional engagement with opt-in alternatives 10Proprietary and Confidential © 2012 Maritz

12. Extending the Experience through Interactivity Incorporate and Motivate Individual Choice –Sheets, towels cleaned in sleeping rooms –Lights off Before and After Sustainability –Pre/Post Work –OnDemand Resources –Community Engagement Portals Short-burst, high-impact promotions Encourage Grass Roots Efforts with employee, channel partner and customer idea jams 2 action plans 11Proprietary and Confidential © 2012 Maritz

13. Thoughts These are just a few of the strategies and tools we have used with our clients to drive home Attendee and Business Values… We realize each one of you are in different locations as far as Sustainability goes. Where do we start … 12 … where do we go from there?

14. Proprietary and Confidential © 2012 Maritz Questions to ask yourself 13 Do we integrate green efforts early in the meeting, event, and incentive travel planning process? How are we translating our green principles into actionable practices? Are our green practices strategic, or do they represent standalone tactics? Do we work with sponsors, suppliers, and vendors that align with our core principles? How are we evaluating performance? Are we capturing such insights as impact to savings and waste diversion to show the tangible benefits back to our employees and customers?

15. Proprietary and Confidential © 2012 Maritz ADVICE 14

16. Proprietary and Confidential © 2012 Maritz15Proprietary and Confidential © 2012 Maritz Change for the Better…no one wants to be a caterpillar forever!

17. Proprietary and Confidential © 2012 Maritz 16

18. Proprietary and Confidential © 2012 Maritz17Proprietary and Confidential © 2012 Maritz Sustainability Cheerleaders

19. Proprietary and Confidential © 2012 Maritz Thank You! 18