1. 7 th Generation National Tribal Mentoring Program TMC Sustainability Meeting Communications and Marketing Through a Sustainability Lens Presenters: Jamie Jobe and Anne Wang

2. A successful communications plan can help make your program part of your community’s norms and traditions Communications Plan What do you want to achieve through communications? Sustainability!!! Identify your target audience Strategy for delivery Message Tools

3. Consistent and effective communication with key groups creates buy-in from community members and can provide a broad-based support system for sustainability of your project Who is your audience? Who is your audience? Youth Parents Elders Mentors Tribal Leaders Schools Community Support

4. Community Engagement Community Engagement is the process of building relationships with community members who will work side-by-side with you as an ongoing partner, in any and every way imaginable, building an army of support for your mission, with the end goal of making the community a better place to live Once you know who to engage, how do you engage them?

5. Adaptable What is an Elevator Speech? Message Triangle Program Strategy Call to Action Problem Statement Identify what your mentoring program addresses (problem statement) Identify how your mentoring program is reducing or eliminating those issues (strategy) Show your audience how they can help (call to action)

6. Make it Simple Strike a Chord Creating an Elevator Speech Develop a clear, consistent message about the importance of your mentoring program's goals

7. Facebook/blog Twitter Flyers PSAs Press Releases Marketing Tools Make your program visible and emphasize your successes

8. Mentor Recruitment Flyers

9. TMC Brainstorm Where are the best places to put your flyers? Do you need permission? What do your flyers say?

10. Questions?