1. As Vice President Membership
Achieving Success
As Vice President Membership
John Kinsman
District 36 Lt. Governor Marketing,

2. Introduction
The Vice President Membership is the third- ranking club officer.
Key are both gaining new members and retaining existing members.
You also are a member of the Officer team and the Area Council. 2

3. Outside the Club Meeting
Conduct ongoing membership-building and efforts.
Promote the goal of one new member per month.
Promote achieving 20 members by year-end or sooner.
Promote club and Toastmasters International membership-building programs.
Conduct club membership programs.
CL manual link
Keep track of guests, new members, and members not attending meetings.
Work with prospective members.
Work with Treasurer to process membership applications. 3

4. Outside the Club Meeting
Ensure the club’s meeting location and time are listed correctly on the club’s website, promotional material, and with World Headquarters.
Attend club executive committee meetings.
Attend at area council meetings.
Attend TLI.
Arrange for a replacement if unable to attend a club meeting.
Prepare your successor for office. 4

5. At the Club Meeting Inform club of role and activities of VPM.
Greet guest and have each complete the Guest Information Card (Item 231) / guest book.
Periodically report on current membership, promote membership campaigns, and welcome new members.
Induct new members.
Help guests wanting to join complete the Application for Membership.
Speak with fellow members to determine if their needs are being met. 5

6. The Club Success Plan
Officers should meet after being elected to study and use the Club Success Plan to:
Set goals for their term of office.
Assign responsibilities to specific individuals.
Form committees to help accomplish goals.
Periodically review goals and timetables
During the area governor’s two visits, review the club’s plan, discuss the club’s progress, and ask for advice or assistance if necessary. 6

7. Distinguished Club Goals
Two CCs
Two more CCs
One ACB, ACS, or ACG
One more ACB, ACS, or ACG
One CL, ALB, ALS, or DTM
One more CL, ALB, ALS, or DTM
Four new members
Four more new members
Minimum of four club officers trained during each of two training periods
One club membership renewal and club officer list submitted on time
Membership requirements at year-end (June 30): At least 20 members or a net growth of at least five members. 7

8. Distinguished Club Goals
Recognition 8

9. Why Build Membership?
Clubs should be at 20+ members – “charter strength” – to operate optimally.
Allows more people to be available to fill meeting and club officer roles
No one member is overburdened with responsibilities
Meetings are more fun, because more people are involved
It’s easier for a club to help members meet their educational needs
Balances natural attrition 9

10. Setting Membership Goals
A goal of one new member each month will help keep an influx of new members for a strong, healthy club. 10

11. Membership-building Contests
Toastmasters Contests
Talk Up Toastmasters
Smedley Award
Beat the Clock!
Club Contests
Set up a goal/competition for club members
For bringing visitors, visitors who join, etc.
Track member progress at the meetings, e.g., through a bar chart
Reward for members sponsoring new members 11

12. Membership-building Contests
Smedley Award (August 1 to September 30)
Talk Up Toastmasters! (February 1 to March 31)
Beat the Clock! (May 1 to June 30)
It’s simple—add five new, dual or reinstated members to your roster.
Qualifying clubs earn a special discount code for 10-percent off their next club order (and a ribbon for your banner). 11

13. Membership-building Steps
Step 1: Find Prospective Members.
Work with VPPR to publicize meetings/demos.
You already know some prospects – invite them.
Word-of-mouth is the best advertising.
Members should talk with friends, family and co-workers.
On average, 1 in 3 prospects will join.
There are resources to help. 12

14. Step 2: Make Every Meeting Great.
Work with VPE to hold a periodic open house or demonstration meeting geared to building membership! :
Planned and advertised in advance
Food as a lure
Guest packet / guest book
Hold mini-meeting
TMOD explains all roles and why
TMOD sells the program
Work brief testimonials in
Speeches are not by expert / evaluate to motivate 13

15. Step 3: Handling a Guest Visit
Several club members should say hello and spend a few minutes getting to know the guest.
Provide promotional literature (guest packet).
Collect their contact information (guest book).
Member sits with guest during meeting.
TMOD/GE explains roles and purposes during meeting.
Table Topics Master offers to let Guest participate.
At end of meeting, seek their comment.
Answer questions.
Invite to join / invite back
Close the Sale (next slide) 14

16. Step 4: Closing the Sale Explain why the Guest should join?
Build confidence
Learn from doing and feedback - unique to Toastmasters
Structured program - explain CC and CL
It's not just speeches
impromptu speaking
learning to listen / giving feedback
leading meetings / the club
Great on resume 15

17. Step 4: Closing the Sale Why the Guest should join? (concluded)
Cost is minimal
tremendous bargain vs. other options
We will not throw you in deep end
will have a mentor and start you with easier roles
Give personal testimonial
Invite guest to join
explain terms of membership and application
all officers must be well-versed in application
Follow up if necessary
In person >> telephone >> (last resort) 16

18. CLUBS WITHIN DISTRICTS MEMBERSHIP APPLICATION
For faster service, add and pay for your new members online at
Club Number: _____________________________ District Number: ___________
Club Name: ________________________________________________________
City: __________________________________________
Membership Type:  New  Reinstated (break in membership)  Renewing (no break in membership)  Dual  Transfer from club number /name _______ /___________________
Member Number (if known) ___________
_____________________________________________________________________________
Last Name / Surname / Family Name First Name / Given Name Middle Initial / Name
etc. 20

19. Step 5: Start New Members Off Right
Deliver what has been promised.
The how:
Coach them to excellence (mentor).
Induct them regally.
Get them involved.
Give positive reinforcement.
Use the resources. 17

20. Member Retention Orient new members
Active mentor-mentee relationship for new (and other if needed) members
Follow up with members who miss two meetings in a row
Understand member motivations (member surveys)
Recognize accomplishments
Quality and fun meetings
Attend to all members during meetings 18

21. Maintain Member Satisfaction
Member Interest Survey (Item 403)
New Member Profile Sheet (Item 405)
Club Climate Questionnaire (Item 251C) 19

22. A responsibility and a privilege20

23. Your Leadership Opportunity
Set realistic and attainable goals.
Plan how to accomplish the goals.
Delegate tasks as needed.
Monitor progress toward goals.
Coach team members when necessary. 21

24. Your Leadership Opportunity
Five Steps of Motivation
Understand what motivates each person.
Focus on the benefit to the individual.
Make expectations clear.
Recognize their work.
Be a leader. 22

25. Your Leadership Opportunity
Five Steps of Delegation
Decide what to delegate.
Decide who will do the task.
Assign responsibility.
Grant authority.
Establish accountability. 23

26. Your Leadership Opportunity
Barriers to Delegation
Lack of confidence in others
Fear of losing control
Selfishness
Insecurity
Reluctance
No one can do it as well as you 24

27. Your Leadership Opportunity
Four Steps to Coaching
Agree that a problem exists.
Discuss solutions.
Agree on an action.
Follow up. 25