1. 1 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential Session Number Presentation_ID Technology Innovation: Building the Intelligent Network William Ruh Global Director Application-Oriented Networking Practice January 2006

2. 2 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential Session Number Presentation_ID The Worlds Most Successful Business Document Self Describing Standard Human & Machine Readable Convertible Secureable The Semantic Web: XML, RDF & Ontology

3. 3 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential Session Number Presentation_ID Turning Point in the Market: A New Approach is Needed Message TrafficIntegration Costs Dramatic growth in number of applications in the organization (from 50 to 500) Transition from monolithic apps to SOA/ Web Services (not 500 apps, but 2,500 application services) Exponential growth in application message traffic Growth in number, cost, and complexity of systems to enable application integration and security Conga line of appliances, software, 1RU/ 2RU devices Management headache, high capital and operational/ people costs

4. 4 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential Session Number Presentation_ID An Industry in Transition: Building the Application Internet 44 4 Data Packets 20 years ago: Network Heterogeneity Internet Protocol, multi-protocol routing, standards, neutral, scalable Step function in cost, interoperability Disparate devices connect via the Data Internet Scalability Performance SecurityPervasiveness Economics Availability Manageability Distributed Requirements SONET Token Ring VTAM AppleTalk NetBeUI APPN Netware SNA DECNet RJE Voice Video Heterogeneity: IP Packet Internet Application Messages BAM Integration Brokers CICS Web Services MQSeries XML MOM Custom Apps SOA Legacy Mobile Security Packaged Apps Wireless CORBA Heterogeneity: Scalability Performance SecurityPervasiveness Economics Availability Manageability Distributed Requirements Application Internet Today: Application Heterogeneity XML/Web Services, multi-protocol routing, standards, neutral, scalable Step function in cost, interoperability Disparate applications communicate and collaborate via the Application Internet

5. 5 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential Session Number Presentation_ID AON provides the Network for Applications APPLICATIONS PACKET NETWORK WEB MFG ERP CRM SCM FIN Packet Network Business Applications Application Infrastructure APPLICATION- ORIENTED NETWORK The Network Speaks the Language of Applications

6. 6 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential Session Number Presentation_ID Data Packets managed by the L2/L3 Network: 1011010 Application Messages managed by AON: Purchase Order #1234: Item #567: Quantity 890 101101010110101011010101101010110101011010101101010110101011010101101010110101011010 6 Application-Oriented Networking: Application Messages in the Network (e.g., purchase order, stock trade, HR record update) AON form factors: blades in routers and switches, network appliances

7. 7 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential Session Number Presentation_ID CPG Supplier #1 TA G RFID Tag Read CPG Supplier #2 TA G RFID Tag Read Warehouse Mgmt System Event aggregation Message logging Content-based routing Message copy Filtering and Aggregating RFID Messages at the Edge for Retail Co., Medical Products Co. Digital Signature Logging Partner Integration Application Level Event (ALE) Filtering Message-level Security Reliable Messaging Reader Virtualization and Management

8. 8 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential Session Number Presentation_ID Questions and Answers Cisco AON changes how applications are deployed, integrated and managed by delivering common application infrastructure functions as pervasive, network-based, reusable application utilities that can be shared by all business processes, applications, or integration projects across the enterprise or between enterprises.