1. Creation and Transmission of Culture

2. the way of passing or learning knowledge, skills, attitudes, and values from person to person Formal- deliberate & intentional Informal- through observation and imitation Primary- intimate, face to face groups Secondary- schools, churches, mass media

3. Symbols:  physical objects, sounds, smells, tastes  holds meaning or representation Language:  process of social learning  Sapir-Whorf Hypothesis

4. Expression through language Expression through gestures (sign language) or body language

5. “Actual Behavior of a Society” “In A Perfect World”

6. “Everyone’s Got’em” Examples: Cooking, Education, Government “How (the above) are carried out” Varies based on Society!!

7. We, as Sociologists must and/or to discover culture!!