1. © 2011 Cisco and/or its affiliates. All rights reserved. 1 00011111100001011101001010101001010100010101001010101001 000111111000010111010010101010010101000101010010 00011111100001011101001010101001010100010101001010101001 0010000101110100101010111100001011101001010101001010100010101001010101001 000111111000010111010010101010010101000101010010101 00011111100001011101001010101001010100010101001010101001 Padmasree Warrior, CTO and SVP Engineering November 21, 2011

2. © 2011 Cisco and/or its affiliates. All rights reserved. 2 00011111100001011101001010101001010100010101001010101001 000111111000010111010010101010010101000101010010 00011111100001011101001010101001010100010101001010101001 0010000101110100101010111100001011101001010101001010100010101001010101001 000111111000010111010010101010010101000101010010101 00011111100001011101001010101001010100010101001010101001 Culture of risk-taking Failure is a badge of honor Availability of funding: Venture Capitalists, Angel Investors Education: World-class research universities with 50-mile radius of Silicon Valley Talent: Well-educated workforce

3. © 2011 Cisco and/or its affiliates. All rights reserved. 3 Hire great people smarter than you Search for passionate evangelists Seek out people who are willing to do anything

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5. 5 Networked Economy Capturing Market Transitions Evolution of the Next Internet