3. Blogs Mobile TV Social Radio E-mail Cable Print Outdoor Wikis Internet Search In-Store Mail Hello ? _ = +

5. Software Platforms & Solutions Consumer Entertainment & Devices Online and Advertising

6. 6 Integrated solutions across the Media Value Chain Simplify deploying services for multiple screens Enable new monetization models Cloud Solutions offer choice and flexibility Broad partner ecosystem

7. Microsoft confidential | Multi Screen Video Delivery Digital Publishing Search, Personalization and recommendation Content management and workflow SOA and application integration Enterprise Search CRM/xRM for media Media Supply chain, Management Business Intelligence

9. Results Solution Situation “A new spirit of collaboration” across Gannett Maintaining coverage and editorial quality despite a 20% reduction in staff Gannett publishes 85 daily newspapers and operates dozens of radio and TV stations There was no co-ordinated editorial planning, leading to duplication of effort „holes“ in coverage Atidan developed a SharePoint Server 2007 application, the ContentOne Dashboard, which is currently being rolled out to 120+ sites It enables 3,000+ journalists to submit and share story proposals The design was inspired by the Microsoft Solution Framework for Editorial Collaboration

10. Results Telecinco had over 100k viewers simultaneously Solution was deployed in <6 weeks Largest Azure application in Spain to date Situation Telecinco bought the rights for the World Cup just two months before the event Wanted to do something special, integrating Social Networks and Silverlight Solution Plain Concepts created a Silverlight player to consume Smooth Streaming video from Level 3 Used Azure to host the player, overlay editorial content and social networks stream on top of the video Scaled to 350 VMs in peak demand

12. Supplier of Mission Critical Software and Systems 15,000 Employees Worldwide Annual Revenues in excess of $5 Billion Fortune 500 International Communication and Information Technology Company Harris Corporation Worldwide provider of business systems for the Media Industry 250,000+ direct users within the broadcast, cable and ad agency industries Implement Globally  Support Locally Connected Communications

13. OUR WORLD Digital Media & Connected Content

14. Harris is leveraging Microsoft tools and expertise to connect content and enhance the new media environment Diverse products across diverse mediums –

15. SQL Services Common UI Development Platform Leveraging Microsoft Technology.net Workflow Engine

16. THE HARRIS-MICROSOFT PARTNERSHIP THE GOOD, THE BAD, AND THE UGLY

18. So Stay Tuned For A Report On Our Completed Projects, Coming Soon

19. Bridget Allen bridget.allen@harris.com

21. Asset Mgmt ProgrammingSales Mgmt Rate Card /Research Deal Planning & Deal Mgmt Commercial Operations (Traffic) Network Operations InvoicingEDIPost Buy Stewarding Scheduling Programs, Commercials & Promos Programming & Sales Strategies Sales & Delivery Auditing & Finance Yield Management ~$10 Billion of Ad Sales Flow Through Gabriel Annually

26. The Cloud is Here

28. AppFabric

29. The Future Of Media The cloud on your terms Best experiences across TV, PC, and mobile Business Intelligence Supply Chain Content Delivery Advertising Monetization Collaboration & Workflow

32. Origin Digital Taking its mission critical application to the cloud “We are seeing significant reductions (in some cases ½) in computing resource cost for comparable workflows by using the Cloudcoder running on Windows Azure.” Company Description Origin Digital is a global IP broadcasting company. We are headquartered in the New York City area and has offices in Canada, Australia and the United Kingdom. The company’s enterprise- and consumer-facing solutions include live IP broadcasts, on-demand publishing, and portal produc­tion that make it easy for organizations to manage delivery of video content to any device, in any format. Business Situation Origin Digital wanted to create a more scalable transcoding workflow environment that delivered the same high performance its customers enjoyed but with lower operating expense, easier management, and without requiring additional capital expenditures for underutilized resources. Solution Working with Microsoft and Avanade, Origin Digital built its Cloudcoder application, using the Microsoft Visual Studio® 2008 develop­ment system, in about two months. The Cloudcoder integrates into the Origin Digital central management platform while offloading much of the processing to the cloud. Customers upload digital files to the Origin Digital network, and the Odaptor calls the Cloudcoder service, which transcodes the file. Results By building the Cloudcoder on the Windows Azure platform, Origin Digital is gaining real-time scalability, and reduced administration, time-to-market, and costs Technologies Microsoft Azure o Compute o Blob Storage o Message Queue SQL Azure Database WCF integration with Origin Digital “on- premise” backend Results Real-time scalability Reduced administration Faster time-to-market Reduced costs

33. Shrinking Revenues Resistant Customers Solution Constraints

34. Is there a path to Origin Digital “perfect world”? Yes… …it is in the Clouds

36. Some insights on cloud computing Sources: Avanade ResearchAvanade Research

37. Customers see cloud as bringing real value

38. Encoding/Trans runs on-premise Self-purchased hardware, and self-managed data center Encoding/Trans runs on-premise Self-purchased hardware, and self-managed data center Architecting for the future Encoding runs at a host provider (Odaptor) Co-location or managed servers Encoding runs at a host provider (Odaptor) Co-location or managed servers Odaptor runs using cloud services “Cloud fabric” (elastic, infinite) Odaptor runs using cloud services “Cloud fabric” (elastic, infinite) Economy of Scale LowHigh Control HighLow

39. “Packaged” Application An application that I buy “off the shelf” and run myself “Packaged” Application An application that I buy “off the shelf” and run myself Build Buy On-premiseCloud Architecting for the future Self-Hosted “Home-Built” An application that I develop and run myself Self-Hosted “Home-Built” An application that I develop and run myself Hosted “Home-Built” An application that I develop myself but run at a host Hosted “Home-Built” An application that I develop myself but run at a host Cloud Platform An application that I develop myself but run in the cloud Cloud Platform An application that I develop myself but run in the cloud SaaS A hosted application that I buy from a vendor SaaS A hosted application that I buy from a vendor Hosted “Packaged” An application that I buy “off the shelf” and run at a host provider Hosted “Packaged” An application that I buy “off the shelf” and run at a host provider

40. “Packaged” Application An application that I buy “off the shelf” and run myself “Packaged” Application An application that I buy “off the shelf” and run myself Build Buy On-premiseCloud Architecting for the future Self-Hosted “Home-Built” An application that I develop and run myself Self-Hosted “Home-Built” An application that I develop and run myself Hosted “Home-Built” An application that I develop myself but run at a host Hosted “Home-Built” An application that I develop myself but run at a host Cloud Platform An application that I develop myself but run in the cloud Cloud Platform An application that I develop myself but run in the cloud SaaS A hosted application that I buy from a vendor SaaS A hosted application that I buy from a vendor Hosted “Packaged” An application that I buy “off the shelf” and run at a host provider Hosted “Packaged” An application that I buy “off the shelf” and run at a host provider Maximum Control Maximum Economies of Scale

42. Why Migrating the Services

44. One place to get Media and Entertainment content Partner benefits: Transparency Regular webinars and newsletters Codeplex Media and Entertainment market place

45. Join Media and Entertainment Partner Community: https://partner.microsoft.com/global/40057329 Sign up for newsletters and webinars Profile your solution and submit to M&E catalog Media and Entertainment Insights Blog: http://blogs.technet.com/mediablog/ http://blogs.technet.com/mediablog/ Send us your win reports Provide feedback