1. Use with Export Practice & Management Fifth Edition by Alan Branch ISBN 1–84480–081–4 © 2006 Alan Branch Chapter 2 Advantages of trading overseas and the role of the export and shipping office

2. Use with Export Practice & Management Fifth Edition by Alan Branch ISBN 1–84480–081–4 © 2006 Alan Branch Topics covered in this chapter Export benefits and risk Export office role Export office and organization and structure Export policy and records

3. Use with Export Practice & Management Fifth Edition by Alan Branch ISBN 1–84480–081–4 © 2006 Alan Branch Export benefits and risk The salient points of developing an export led company strategy with it attendant risk and solutions. Export office role An in depth analysis of the function of the export office role and especially it’s changing role in terms of outsourcing component parts, assembly plants overseas, logistics development and globalisation. Again emphasis on e–commerce and B2B and B2C. Note the NIKE case study.

4. Use with Export Practice & Management Fifth Edition by Alan Branch ISBN 1–84480–081–4 © 2006 Alan Branch Export office organization and structure The structure must reflect the companies strategic objectives and the resources required. It is usually logistically focused with good control systems and continuous liaison with overseas buyers. A high priority is marketing and integrated organization structure and to empathise with the buyer. The company organization structure will vary by company its location and management culture.

5. Use with Export Practice & Management Fifth Edition by Alan Branch ISBN 1–84480–081–4 © 2006 Alan Branch Export policy and records Continuous analysis is essential to establish weaknesses in distribution, market opportunities trends and control. Access to desk research to identify new markets, market changes and trading regulations essential to include customs, OECD country reports, EIU country reports, trade associations data and trade finance.

6. Use with Export Practice & Management Fifth Edition by Alan Branch ISBN 1–84480–081–4 © 2006 Alan Branch Key concepts Ensure you fully understand the following: Benefits and risk to exporting Export office structure criteria with logistic focus Continuous analysis of both in house trade constituents data and desk research of trade available from government trade associations and international agencies.