Presentation is loading. Please wait.

Presentation is loading. Please wait.

International Business Pranab S Deb. Schedule of Lecture International distribution channels Global advertising.

Published bySpencer Page Modified over 9 years ago

Similar presentations

Presentation on theme: "International Business Pranab S Deb. Schedule of Lecture International distribution channels Global advertising."— Presentation transcript:

1 International Business Pranab S Deb

2 Schedule of Lecture International distribution channels Global advertising

3 A marketing channel system is the particular set of marketing channels employed by a firm

4 Channel-of-distribution structures Import-oriented distribution structure Japanese distribution structure Dominated by many middlemen Channel control by manufacturers Business philosophy shaped by unique culture Laws that protect the small retailer

5 Distribution patterns General patterns Middlemen services Line breadth Costs and margins Channel length Nonexistent channels Blocked channels Stocking Power and competition

6 Distribution patterns Retail patterns Size patterns Direct marketing Resistance to change

7 Middleman choices Home-country middlemen: Manufacturers’ retail stores Global retailers Export management companies Trading companies US export trading companies Complementary marketers Manufacturer’s export agent

8 Middleman choices Home-country middlemen: Home-country brokers Buying offices Selling groups Webb-Pomerene export associations Foreign sales corporation Export merchants Export jobbers

9 Middleman choices Foreign-country middlemen: Manufacturers’ representatives Distributors Foreign-country brokers Managing agents and Compradors Dealers Import jobbers, wholesalers and retailers

10 Factors affecting choice of channels Cost Capital requirements Control Coverage Character Continuity

11 Effect of the internet on channels Culture Adaptation Local contact Payment Delivery Promotion

12 International advertising Advertising agencies Cable TV Cigarette advertising Communication process Comparative advertising Consumer criticism Cultural diversity Internet

13 International advertising Legal constraints Linguistic limitations Magazine advertising Media limitations Media planning/analysis Newspaper advertising Product attribute/benefit segmentation Product placement

14 International advertising Production/cost limitations Promotional misfires/mistakes Radio advertising Regional segmentation Satellite TV Self-regulating codes Sex Sublimal advertising

15 Q & A

16 Thanks

Download ppt "International Business Pranab S Deb. Schedule of Lecture International distribution channels Global advertising."

Similar presentations

Channels of Distribution Getting goods to the consumer.

Channels of Distribution Getting goods to the consumer.
Chapter 21 channels of distribution Section 21.1 Distribution

Chapter 21 channels of distribution Section 21.1 Distribution
International Marketing Channels

International Marketing Channels
Deciding on a Distribution Channel. Lesson Goals: Learn different methods of distribution Recognize continuous nature of marketing methods Obtain information.

Deciding on a Distribution Channel. Lesson Goals: Learn different methods of distribution Recognize continuous nature of marketing methods Obtain information.
International Marketing Channels Chapter 14 McGraw-Hill/Irwin© 2005 The McGraw-Hill Companies, Inc. All rights reserved. PowerPoint presentation prepared.

International Marketing Channels Chapter 14 McGraw-Hill/Irwin© 2005 The McGraw-Hill Companies, Inc. All rights reserved. PowerPoint presentation prepared.
Channels of Distribution

Channels of Distribution
International Marketing Channels

International Marketing Channels
Welcome to class of International Distribution by Dr. Satyendra Singh University of Winnipeg Canada.

Welcome to class of International Distribution by Dr. Satyendra Singh University of Winnipeg Canada.
MARKETING CHANNELS AND WHOLESALING. Definition of Marketing Channel A Marketing Channel... consists of individuals and firms involved in the process of.

MARKETING CHANNELS AND WHOLESALING. Definition of Marketing Channel A Marketing Channel... consists of individuals and firms involved in the process of.
International Distribution Direct foreign investment –Perform all distribution functions on your own through ownership of distributors/retailers Foreign.

International Distribution Direct foreign investment –Perform all distribution functions on your own through ownership of distributors/retailers Foreign.
© 2002 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin MANAGING MARKETING CHANNELS AND WHOLESALING.

© 2002 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin MANAGING MARKETING CHANNELS AND WHOLESALING.
PLACEMENT Getting the right product to the right customer at the right time, at the right place, in the right quantity. The basic objective of all placement.

PLACEMENT Getting the right product to the right customer at the right time, at the right place, in the right quantity. The basic objective of all placement.
1 The Exporting Process Check for U.S. export requirements Arrange for payment Exporting Considerations Physical Distribution Considerations Packing &

1 The Exporting Process Check for U.S. export requirements Arrange for payment Exporting Considerations Physical Distribution Considerations Packing &
International Marketing Chapters 14

International Marketing Chapters 14
A guide for developing a marketing plan Guideline for cultural analysis Guideline for economic analysis Guideline for market audit and competitive analysis.

A guide for developing a marketing plan Guideline for cultural analysis Guideline for economic analysis Guideline for market audit and competitive analysis.
International Marketing Channels

International Marketing Channels
Global Perspective A Single Stick of Doublemint Today – 18 Billion Tomorrow A product must be made accessible to the target market at an affordable price.

Global Perspective A Single Stick of Doublemint Today – 18 Billion Tomorrow A product must be made accessible to the target market at an affordable price.
International Marketing Channels

International Marketing Channels
I n t e r n a t i o n a l M a r k e t i n g

I n t e r n a t i o n a l M a r k e t i n g
International Markets

International Markets

Similar presentations

Ads by Google