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Facebook Custom Audiences On Steroids. First Step You MUST be using Chrome to do this No this will not work with any other browsers If you do not have.

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Presentation on theme: "Facebook Custom Audiences On Steroids. First Step You MUST be using Chrome to do this No this will not work with any other browsers If you do not have."— Presentation transcript:

1 Facebook Custom Audiences On Steroids

2 First Step You MUST be using Chrome to do this No this will not work with any other browsers If you do not have it go to www.google.com/chromewww.google.com/chrome Download Chrome Open Chrome.

3 Step 2 Get the “scraper tool” Copy and paste the link below into a tab on Chrome Then click the Add to Chrome option https://chrome.google.com/webstore/detail/scraper/mbigbap njcgaffohmbkdlecaccepngjd https://chrome.google.com/webstore/detail/scraper/mbigbap njcgaffohmbkdlecaccepngjd

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5 Step 3 Go To Facebook and search for your audience

6 Step 3 still Depending on the size of the audience you may need to scroll down for a little while to expose the names. Facebook only shows a portion at a time.

7 Step 4 Right click in one of the peoples brief profile boxes. Select the “Scrape Similar” option from the list provided

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9 Step 5 Change the left drop down to the “Xpath” option. In the “selector” section paste the following code //div[contains(@data-bt,'id')]/@data-bt

10 Step 6 Click Scrape Then Export to Google drive

11 Step 7 Highlight and delete rows 1 and 2

12 Step 8 Right click and Insert 1 row to the right.

13 Step 9 In the B1 field insert the following code/formula =RIGHT(LEFT(A1,FIND(“,”,A1) -1),FIND(“,”,A1) -7) ** The quotes are slanted, you will need to delete and then re- type the quotation marks on the Google Drive document.

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15 Step 10 Click the small square on the bottom right of that cell and drag it to the bottom to reproduce the formula for all cells.

16 Step 11 Next right click and copy the contents of column B1

17 Step 12 Paste into Note Pad

18 Step 13 Select File then Save As and name your list

19 Step 14 Go to Facebook Ads Manager Select the Audiences section Click Create Custom Audience

20 Step 14 1 2 3

21 Step 15 Select “data file custom audience”

22 Step 16 Name your new audience In the Data Type section choose User Ids

23 Step 17 Click the Choose File Button Find the note pad document you saved in step #13 Click Open file

24 Step 17

25 Step 18 Click Create Audience

26 Step 19 You will get a completed message It usually takes 10 to 30 minutes for the audience to be ready to use in an advertisement

27 Step 20 Create a Facebook ad directed towards your new audience Target exactly who you want Real Estate Agents Veterans Associations Seniors groups Teachers Associations


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