1. Matthew Lerner Senior Product Specialist June, 2008 Location Intelligence: GIS Mapping with WebFOCUS and ESRI

2. GIS Mapping with WebFOCUS and ESRI Agenda  What is GIS?  Benefits of GIS  ESRI Overview  WebFOCUS GBIS Solution  ESRI vs. Google Maps  Demo

3. What is GIS? Definition - The U.S. Geological Survey In the strictest sense, a GIS is a computer system capable of assembling, storing, manipulating, and displaying geographically referenced information, i.e. data identified according to their locations. Practitioners also regard the total GIS as including operating personnel and the data that go into the system.

4. What is GIS? Definition – Environmental Science Research Institute A geographic information system (GIS) is a computer-based tool for mapping and analyzing things that exist and events that happen on earth. GIS technology integrates common database operations such as query and statistical analysis with the unique visualization and geographic analysis benefits offered by maps.

5. What is GIS? Components  Hardware  Workstation  Mobile Devices  Web Servers  Software  ArcGIS  Data  Geodatabase (Data that references location)  Attribute Data (Data about that location)  People

6. Benefits of GIS  Unique analysis of business problems  Clearly identify patterns  Real time rendering of events  Optimal presentation of information  Save Time/Money  Increase Productivity

7. Benefits of GIS City of Richmond Police Department  New Year’s initiative (12/31/03)  49% reduction in random firearm events  246% increase in weapons seized  $15,000 in overtime cost savings  Less Police on duty = Higher Quality of Life

8. ESRI Overview  1969 – Founded as the Environmental Science Research Institute, a privately held consulting firm that specialized in land use analysis projects.  1982 – Launched its first commercial GIS package called ARC/INFO.  May 2004 – Released ArcGIS 9  March 26, 2008 – Released ArcGIS 9.2 SP5  ArcGIS 9.3 currently in Beta  Expected release is Q3 2008

9. ESRI Product Overview

10. ESRI Author, Service, and Use Geographic Information

11. WebFOCUS GBIS Solution Video - Gerry Cohen, CEO IBI and Jack Dangermond, CEO ESRI Available for replay online at: http://ibigis.informationbuilders.com/esri-ibi.wmvhttp://ibigis.informationbuilders.com/esri-ibi.wmv

12. WebFOCUS GBIS Solution Architecture WebFOCUS GIS Adapter Web Browser Web Server WebFOCUS Server Relational Databases Legacy Systems CRM Systems Custom Systems ERP Systems ArcGIS Desktop AdaptersAdapters ArcGIS Server ArcSDE JavaADF Shape files

13. WebFOCUS GBIS Solution ArcGIS Server  ESRI is phasing out ArcIMS.  New customers can no longer buy ArcIMS.  Introduced in WebFOCUS 7.6.4  WebFOCUS 7.6.5 is the recommended release.  ArcGIS Server can be purchased directly from Information Builders

14. WebFOCUS GBIS Solution Adapter Capabilities  Display data from a single map service  Generate a report from a map  Generate a map from a report  Identify a point  Mouse-over Pop-ups  Buffering  Synthetic (acetate) layers for point, line, and polygon features

15. WebFOCUS GBIS Solution WebFOCUS Map View Manager

16. Food Stamp Fraud Demo Initial Map View

17. Food Stamp Fraud Demo Map Selection

18. Food Stamp Fraud Demo Report

19. Food Stamp Fraud Demo Report – Drilldown to Map

20. Food Stamp Fraud Demo Map – Customers who shopped at Store 24

21. Copyright 2007, Information Builders. Slide 21 WebFOCUS GIS ESRI vs. Google Maps FeatureESRIGoogle Maps Layer specific selection Point Layers Line Layers Polygon Layers Map to Report Drill Down Report to Map Drill Down Data Security Calculate Distance in a Report Internet Connection Required User Familiarity Time to Develop