1. ESRI Community Analyst Mapping, Reports and Custom Geometry Milwaukee County Land Information Office

2. ESRI Community Analyst From ESRI: Community Analyst is a Web-based system that allows you to view and analyze demographic, public, and third-party sources of data to better understand the overall community in question and make better policy decisions. Community Analyst can help answer the following: Where should money and resources be targeted for a greater impact? What population and what kind of people will be impacted by a policy decision? What are the demographic trends for which we need to plan?

3. ESRI Community Analyst Interpretation: “Business Analyst Light” Analyzes demographics surrounding an area, with particular focus on consumer metrics Many reports are limited in terms of the size of geographic areas that can be analyzed Example: you can’t get a list of all businesses in the City of Milwaukee Doesn’t mean that it isn’t powerful!

4. ESRI Community Analyst Basic Community Analyst Functions Maps from Data Reports from Geographic Areas

5. ESRI Community Analyst Basic Mapping from Data Maps from Data Color Coded Maps Demographics, households, education, business, etc. Source: US Census, ACS, Dun & Bradstreet, etc. Smart Map Searches Analyze multiple variables Business and Facilities Search DEMONSTRATION: Basic Mapping in Community Analyst

6. ESRI Community Analyst Basic Geographic Reporting Types Around one location (e.g. development site) Within a geographic area (e.g. improvement district) Around numerous points Basic Demographic Types Population (Age, Income, Spending, Tapestry) Retail Market Reports (Retail Segment Potential, General Market Analysis) Business Analysis (Type and Location) Informational Maps (Satellite, Traffic Count) DEMONSTRATION Basic Geography Reports

7. ESRI Community Analyst Integrating with ArcGIS Online Use your own geography Save Locations Run Reports DEMONSTRATION Custom Geometry

8. ESRI Community Analyst Opportunities are almost Endless What’s lacking is imagination as to the power of Community Analyst The solution: demonstrate Community Analyst to Economic Development leaders One example: Supervisor District Application Application shows business growth opportunities within Milwaukee County Supervisor Districts Other applications could be built to highlight opportunities for parks, schools, non-profits, transportation, community support… all that’s needed is a drive to embrace the technology Please feel free to contact us with ideas or if you want to try out Community Analyst!