1. ARKANSAS DEPARTMENT OF HEALTH Health Literacy Online Marisa Nelson, MPS Health Educator Chronic Disease Prevention and Control

2. ARKANSAS DEPARTMENT OF HEALTH Health Literacy The degree to which individuals have the capacity to obtain, process and understand basic health information and services needed to make appropriate health decisions.

3. ARKANSAS DEPARTMENT OF HEALTH eHealth literacy The ability to seek, find, understand, and appraise health information from electronic sources and apply the knowledge gained to addressing or solving a health problem. Norman & Skinner (2006)

4. ARKANSAS DEPARTMENT OF HEALTH Lily Model Norman & Skinner (2006)

5. ARKANSAS DEPARTMENT OF HEALTH Health Literacy Online Six Strategies 1.Learn about your users and their goals. 2.Write actionable content. 3.Display content clearly on the page. 4.Organize content and simplify navigation. 5.Engage users with interactive content. 6.Evaluate and revise your site. ODPHP (2010)

6. ARKANSAS DEPARTMENT OF HEALTH Know Your Users  Who are they?  Why are they here?  What are they trying to do? Redish & Associates (2012)

7. ARKANSAS DEPARTMENT OF HEALTH Web Content as Social Conversation A visitor should be able to:  Find what they need  Understand what they find  Act appropriately Redish & Associates (2012)

8. ARKANSAS DEPARTMENT OF HEALTH Using Personas Redish & Associates (2012)

9. ARKANSAS DEPARTMENT OF HEALTH Write Actionable Content  Most important information first  Describe the health behavior  Just the basics  Provide specific action steps  Write in plain language  Check content for accuracy ODPHP (2010)

10. ARKANSAS DEPARTMENT OF HEALTH Stay Positive!  Tell users what they can gain from adopting desired behavior.  Limit the use of the following: –Don’t –Unless –Not –Should  Focus on overcoming barriers rather than on the barriers themselves. ODPHP (2010)

11. ARKANSAS DEPARTMENT OF HEALTH Display Content Clearly  Use white space, layout, font, and color to help users understand content. ODPHP (2010)

12. ARKANSAS DEPARTMENT OF HEALTH Above the Fold  Keep content where users will see it. ODPHP (2010)

13. ARKANSAS DEPARTMENT OF HEALTH Adding Links Four rules for links 1.Make links obvious by underlining them. 2.Make links long enough to “grab” easily. 3.Use descriptive link labels. 4.Use action verbs in link titles. ODPHP (2010)

14. ARKANSAS DEPARTMENT OF HEALTH Organize Content and Simplify Navigation ODPHP (2010)

15. ARKANSAS DEPARTMENT OF HEALTH Numbering Pages ODPHP (2010)

16. ARKANSAS DEPARTMENT OF HEALTH Simple Search and Browse Options ODPHP (2010)

17. ARKANSAS DEPARTMENT OF HEALTH Engage Users with Interactive Content ODPHP (2010)

18. ARKANSAS DEPARTMENT OF HEALTH Sites for Seniors ODPHP (2010)

19. ARKANSAS DEPARTMENT OF HEALTH Website Accessibility Online barriers faced by people with disabilities:  Images without text equivalents  Documents are not posted in accessible format  Specifying colors and font sizes  Videos and other multimedia lack accessible features ADA (2007)

20. ARKANSAS DEPARTMENT OF HEALTH Evaluate and Revise  User-centered design – Iterative process –Interviews –Focus Groups –Task Analysis –Card Sorting –Usability Testing –Prototypes ODPHP (2010)

21. ARKANSAS DEPARTMENT OF HEALTH CDC (2014)

22. ARKANSAS DEPARTMENT OF HEALTH Reaching Your Audience U.S. Census Bureau (2014)

23. ARKANSAS DEPARTMENT OF HEALTH Reaching Your Audience

24. ARKANSAS DEPARTMENT OF HEALTH Reaching Your Audience U.S. Census Bureau (2014)

25. ARKANSAS DEPARTMENT OF HEALTH Reaching Your Audience U.S. Census Bureau (2014)

26. ARKANSAS DEPARTMENT OF HEALTH Marisa Nelson 501-661-2728 Marisa.Nelson@arkansas.gov QUESTIONS?

27. ARKANSAS DEPARTMENT OF HEALTH References File, T & Ryan, C. (2014). Computer and Internet Use in the United States: 2013. Washington, DC: U.S. Census Bureau. Fox, S. (2011, February 1). Health Topics. Retrieved November 16, 2014, from http://www.pewinternet.org/2011/02/01/health-topics-2/ Norman CD, Skinner HA. eHealth Literacy: Essential Skills for Consumer. Health in a Networked World. J Med Internet Res 2006;8(2):e9 Redish & Associates. (2012). Planning: Purposes, Personas, Conversations. In Letting Go of the Words (2nd ed., pp. 17-36). San Francisco: Elsevier, Inc. U.S. Census Bureau. (2014). Measuring America: Computer & Internet Trends in America. Washington, DC: Author. U.S. Department of Health and Human Services, Centers for Disease Control and Prevention. (2009). Simply Put: A guide for creating easy-to-understand materials. Atlanta, GA: Author. U.S. Department of Health and Human Services, Office of Disease Prevention and Health Promotion. (2010). Health literacy online: A guide to writing and designing easy-to-use health Web sites. Washington, DC: Author.