1. Material taken from the following source: http://www.writingcentre.ubc.ca/worksho p/tools/argument.htm http://www.writingcentre.ubc.ca/worksho p/tools/argument.htm http://www.writingcentre.ubc.ca/worksho p/tools/argument.htm http://www.writingcentre.ubc.ca/worksho p/tools/argument.htm Please visit their link to learn even more about persuasion and argumentation. Please visit their link to learn even more about persuasion and argumentation. This link is already at Mr. Brown’s web site. This link is already at Mr. Brown’s web site.

2. Deductive reasoning, or deduction, starts with a general case and deduces specific instances.

3. Deduction is used by scientists who take a general scientific law and apply it to a certain case.

4. Sherlock Holmes used deduction when he took some general indicators and deduced the specific details of a rather difficult case.

5. Example: All cats are mammals. Fluffy is a cat. Therefore, fluffy is a mammal. All cats are mammals. Fluffy is a cat. Therefore, fluffy is a mammal.

6. All people who smoke endanger their health. (major premise) All people who smoke endanger their health. (major premise) My father smokes. (minor premise) My father smokes. (minor premise) Therefore, my father is endangering his health. (conclusion) Therefore, my father is endangering his health. (conclusion)

7. You need to offer evidence in support of your claims It may be impossible to prove a cause-effect link between my father's smoking and his declining health

8. Other issues you may bring in to support your argument: 2nd hand smoke / impact on family and friends 2nd hand smoke / impact on family and friends the staggering number of people over 60 years old who die from lung cancer the staggering number of people over 60 years old who die from lung cancer

9. Inductive reasoning: starting from specifics and deriving a general rule. Inductive reasoning: starting from specifics and deriving a general rule.

10. If I were to argue that my father was endangering his health by smoking, I might cite specific symptoms:

11. His teeth are yellowish and he's lost a considerable amount of weight. His teeth are yellowish and he's lost a considerable amount of weight. He's no longer able to cycle his 25km every morning. He's no longer able to cycle his 25km every morning. Whenever he exerts himself physically, he ends up coughing extremely hard. Whenever he exerts himself physically, he ends up coughing extremely hard.

12. Other Logical Appeals? You could cite smoking/cancer statistics, authority in the form of the Surgeon General, financial costs etc... You could cite smoking/cancer statistics, authority in the form of the Surgeon General, financial costs etc...

13. Appealing to Emotion: The logical appeal is certainly an extremely persuasive tool. However, our human nature also lets us be influenced by our emotions. The logical appeal is certainly an extremely persuasive tool. However, our human nature also lets us be influenced by our emotions.

14. One way of evoking emotion in your reader is to use vivid images.

15. Ex. (to my father who smokes): "I remember when Grandma died of lung cancer. It was the first time I had ever seen you cry Dad. I remember that you also made me promise not to start smoking."

16. You could also offer vivid examples in support of your argument. Use language and/or images that are emotionally charged: You could also offer vivid examples in support of your argument. Use language and/or images that are emotionally charged:

17. You might detail the pain of going through chemo therapy. You could use X-rays of diseased lungs, or photos of cancerous gums.

18. Be careful, however, that when you use emotional appeal, you use it "legitimately." You should not use it as a substitute for logical and/or ethical appeals. Be careful, however, that when you use emotional appeal, you use it "legitimately." You should not use it as a substitute for logical and/or ethical appeals.

19. Don't use emotional appeals to draw on stereotypes or manipulate our emotional fears.

20. Don't use emotional appeal to get an automatic, knee-jerk reaction from someone. If you use emotionally charged language or examples simply to upset or anger an audience, you are using emotion illegitimately. Don't use emotional appeal to get an automatic, knee-jerk reaction from someone. If you use emotionally charged language or examples simply to upset or anger an audience, you are using emotion illegitimately.

21. Your use of emotional appeal shouldn't oversimplify a complicated issue.

22. Appealing to our good character:

23. The appeal of your ethics can occur on one or more of the following levels in any given argument:

24. Are you a reasonable person? (That is, are you willing to listen, compromise, concede points?) Are you a reasonable person? (That is, are you willing to listen, compromise, concede points?)

25. Are you authoritative? (Are you experienced and/or knowledgeable in the field you are arguing in?)

26. Are you an ethical/moral person (Is what you're arguing for ethically sound/morally right) Are you an ethical/moral person (Is what you're arguing for ethically sound/morally right)

27. Are you concerned for the well-being of your audience? (To what extent will you benefit as a result of arguing from your particular position?)

28. The ethical appeal is based on the audience's perception of the speaker. Therefore, the audience must trust the speaker in order to accept the arguments.

29. Don't overlook ethical appeal, as it can be the most effective of the three.