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Published byEleanore Collins Modified over 9 years ago
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Putting your church on the visitors’ map
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How do we communicate? Notice boards – the building itself – external features Exhibitions - events Web presence Press and media Leaflets, printed publicity, signage Tourism websites – local Tourist Information Offices etc
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Noticeboards
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We are always communicating something...
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Leaflets – printed publicity
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What can go wrong? Your list may include some of the following: – Poor design – Lack of identity – Messy/cheap appearance – Use of clip art! – Inappropriate content
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Leaflets – printed publicity Will our leaflets stand out?
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Leaflets – printed publicity Develop a consistent style for publications, signage, website and publicity
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Web presence
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For the four weeks from 11 April to 11 May... 3,399 visits 12,059 page views 2.34 average time on site
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Exhibitions - Events Victorian weekend—St John’s Bilton
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Exhibitions - Events Wedding dresses – Kirby Overblow
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Exhibitions - Events Angel Dinner – Ripon Cathedral
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Exhibitions - Events Christian festivals
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Exhibitions - Events Ecclesiastical Arts and Heritage Day – Ripon Cathedral
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Press and Media
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Press and Media - News Primarily people - ordinary people doing extraordinary things extraordinary things happening to ordinary people About change - something new ‘Dog bites man’ is not news BUT ‘man bites dog’ is news
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Press and Media Actions speak louder than words Think Pictures!
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Press and Media – the Press Release Who?What?Where?When?Why?
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Press and Media
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Tourism websites – local Tourist Information Offices
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Tourism websites – let’s think big!
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