1. Chapter 1 Understanding Multimedia Dr. Tony DeMars, Texas A&M-Commerce REMINDER: Technology use only for taking notes. No open web pages, no texting, no cell phone use, no Facebooking, etc.

2. Social media is a broad term used to describe the many web-based tools that enable computer-mediated interpersonal, group, and mass communication. Blogging Content Sharing Social Bookmarking Social Networking Wiki Social Media

3. Metaphors The Apple Lisa computer used icons to represent virtual versions of common, everyday objects found in a real office. What preceded this first GUI?

4. Metaphors Not metaphors: Is a painter’s canvas ‘media’? Is a sculptor’s stone ‘media’? How and why do humans communicate? -dance, music, etc.

5. Multimedia is any combination of: Text Graphics Video Audio Animation → in a distributable format that consumers can interact with using a digital device.  How different from interactive media? Multimedia

6. In addition to traditional print and online media channels, the mobile marketplace offers readers access to information and entertainment through a growing cadre of digital devices and gaming apps. Mobile Marketplace

7. Hypermedia makes watching a video online a more interactive and nonlinear experience. Compare hypertext Links, connections 2-way, multipath Hypermedia

8. Visitors to J. K. Rowling’s official website are treated to an interactive virtual desktop. http://www.jkrowling.com/ Catfish King Kid’s Page Virtual Desktop

9. How important is ‘storage elsewhere’? How important is ‘access anywhere’? Cloud computing

10. Web 1.0 Web 2.0 Web 3.0 ‘Semantic Web’ Three Generations of the Web

11. Mosaic 1.0 was released in 1993. It was one of the first web browsers to combine colored images with text on the same screen. The world was changed forever. Mosaic

12. 14.4 dial up connection (or less) ‘local number’ Note kB – not MB or gB Chat rooms America Online and CompuServe (pre- Internet) 10 hours access per month Hypertext article Newsgroups ‘The Well’ Memories…

13. Old Media: 7 traditional forms of mass communication New Media: emerging digital technologies From Old to New Media

14. PRINT MEDIA Books Newspapers Magazines TIME-BASED MEDIA Sound Recordings Movies Radio Television Old Media (Legacy Media)

15. 1. The mass media are the product of large organizations that operate with great expense. 2. The mass media are directed towards a relatively large, heterogeneous, and anonymous audience. 3. The mass media are publicly transmitted and timed to reach the most audience members simultaneously. 3 Characteristics of Old Media Source: Sociologist Charles Wright, 1950s

16. ‘Citizen Journalism’ User Generated Content Blogs But now… Sent from my iPhone Sent with two cans and a string

17. CNN iReport gives users of CNN.com a public outlet for posting opinion pieces, news reports, photos, and video. Mainstream Distribution

18. Fox News provides the uReport iPhone app to citizen journalists for instant filing of user- generated photos. Emerson College in Boston has a ‘newscast app’ Citizen Journalism

19. The ‘mainstream media’ must adapt or become irrelevant But we still need large groups and distribution: --9/11 --Oklahoma tornado --Super storm Sandy Adapting

20. With support for mobile apps and social media, Pandora’s reach extends far beyond the Web. What’s wrong with ‘Internet Radio’? What challenging about ‘Internet Video’? Internet Radio

21. E-books Online newspapers Social magazine apps Blogs Music downloading On-demand streaming media Internet radio Smart TV New Media

22. Netflix Hulu Plus YouTube Sat TV anywhere? Licensing & copyright Aereo UGC vs. professional ‘Complete access to anything from anywhere’ ‘Semantic web’ ‘Computer: play ‘lighting strike scene from the movie “Back to the Future.’ ‘Online DVR’

23. Did you say “fighting scene” from Star Trek: Insurrection? No Did you mean ‘Lightning Scene’ from the movie ‘Twister’ ‘virtual reality’ room environment? – say it, play it Siri examples? Autocorrect examples ‘Online DVR’

24. Businesses can continue to reach readers through traditional methods of print advertising and/or through new media channels of content delivery via the Web (online), mobile, and tablet technologies. But – RTV 453 New Media & Advertising

25. Smartphones

26. A phone was once “just” a phone. Today, the smart phone represents the convergence of many previously discrete communication technologies. Convergence

27. Numerical Representation Structural Modularity Automation Variability Cultural Transcoding 5 Principles of New Media Source: Manovich, L. (2001). The language of new media. Cambridge, MA: The MIT Press.

28. In Adobe Photoshop, filters can be used to create visual effects using mathematical algorithms. 1. Principle of Numerical Representation

29. But, reality?

30. This composite image is constructed of four separate elements: sky, sun, house, and person. Each element resides on its own editable layer, allowing the designer to easily change any part of the design without affecting the others. 2. Principle of Structural Modularity

31. 3. Principle of Automation The photo gallery on the right was created in Adobe Photoshop CS5 with automation provided by the SimpleViewer plug-in.

32. Using Adobe Bridge, you can automatically rename a group of selected images and copy them to a new folder. 3. Principle of Automation

33. This image of a red boat was saved first in Adobe Photoshop’s native PSD file format. However, the program offers lots of options for saving a document file in a different image format. 4. Principle of Variability

34. We’re in the middle of significant changes in how people communicate The last significant change happened with radio (TV was an extension) Connection to others is getting easier Worldwide connection is becoming commonplace ‘Ubiquity of technology’ Undermining of previous power relationships is occurring We are communicating differently (or) we are not So what does this all mean?

35. What changed? From Arpanet to Internet New program – the World Wide Web: Tim Berners-Lee GUI, personal computers Web pages and apps to communicate with users Web page based on html How did the Internet start? How was the initial ‘version’ used? ▫Newsgroups ▫Email ▫Games

36. Some quiz / test review ideas…

37. T or F: Timothy Berners-Lee invented the Internet. False. He invented the World Wide Web.

38. A(n) ------ is a mathematical sequence or set of instructions for solving a problem. algorithm

39. ____ is broad term used to describe the many web-based tools that enable computer-mediated interpersonal, group, and mass communication. Social media

40. Timothy Berners-Lee referred to what generation of the Web as the Semantic Web. ‘Web 3.0’

41. The term ________________ was first used by Thomas Kuhn to describe a monumental change that would challenge the scientific community’s preconceived ideas and assumptions about natural phenomena. Paradigm shift

42. The term _______ is used to describe the methods of new media companies like Pandora Radio to deliver content to a niche audience with shared values and interests. narrowcasting

43. Nicolas Negroponte used the phrase “from atoms to bits” to describe a radical shift during the digital revolution in the production of intellectual content from material to electronic formats, an idea often called the -------. Negroponte shift

44. _________________ is the merging together of previously discrete technologies into a unified whole. convergence

45. The execution of a series of sequential actions performed by a digital device or software application is called ____. Batch processing

46. ______ is an automated background process activated by a computer application whenever numerical calculations or transformations are performed. rendering

47. Discussion What are some good things communication technologies provide? What are some damaging things done by communication technologies? What are the critical skills for everyone working in a field based on reaching an audience with content? How important is music to a society? Radio? Streaming music? Buying music? Live music performance? How important is storytelling to a society? Movies? Creating stories for others? How do you consumer media content? How has that changed in your lifetime?