1. IEEE Public Visibility Initiative and 125 th Anniversary John Vig, IEEE President-Elect 125 th Anniversary Committee Chair POCO 25 July 2008

2. Presentation Overview Public Visibility Initiative IEEE 125 th Anniversary Activities Opportunities for Societies, Conferences; your members and presenters How you can help

3. Public Visibility: Defining the Initiative Five-year initiative Raise visibility of IEEE and its professions Increase public understanding of how technology benefits humanity Position IEEE as a trusted source of technology information Rolling out in 10 countries

4. Key Themes & Platform Topics Per the Research… Very InterestedPre-Univ.UniversityProfessionalsMembers Sustainable Energy 34%39% 50% Personalized Education 41%37%33%31% Smart Sensors 33% 31%42% Consumer Electronics and Gaming 42%31%34%28% New Tech: Nanotechnology, biotechnology & IT 37%33%25%40% Telecommunications33%35%31%36% Effects of Technology on Education & Healthcare 32%31%32%34% How interested are you in learning more about the following?

5. A global, marketing communications program that uses the anniversary to: IEEE 125 th Anniversary Increase awareness of contributions of IEEE, members and the profession Celebrate prestige and successes of the IEEE with key stakeholders, including volunteers, students, members, nonmembers, customers and staff

6. 125 th Anniversary Mark and Theme

8. Standards IEEE Spectrum The Institute Publications IEEE-USA History Center History Conference Milestones Public Visibility 125 th Regions/Sections Societies/Conferences Student Branches Connections Connecting IEEE Through the 125h

9. Activities Launch in September 2008 Anniversary Website Site to launch 1 September Tool kit Media Center (Video vignettes, photos, message board Calendar of Anniversary Events Fun, viral video contest (using YouTube) Presidents’ Competition information and entry form SECTIONS CONGRESS KICK OFF Goal: To promote global participation Encouraging Sections, Branches and Chapters to plan local celebrations and use the anniversary website 13 May 2009 “Official” anniversary day

10. IEEE Presidents’ ‘Change the World’ Competition Students Create Solutions to Real World Problems Individual IEEE Student Members or teams led by Student Members Entries accepted 1 Sept 08 to 28 Feb 09. Prizes funded through President’s discretionary fund Initial judging by SAC chairs; final selection by three P’s. Top Prize: US$10,000 Top three finalists to be invited to 2009 Honors Ceremony One People’s Choice prize; voting open to all

11. “ Engineering the Future” Media Roundtable w/ Experts New York City – Media Capital Emerging technologies/ benefit to humanity Kick-Off to Series of Global Events Launch of News Bureau “Engineering the Future” Event Series Total of 8 customer/member events around the globe spread through the year 5 in Regions 7-10 3 in Regions 1-6 Celebrations & Technology 2009 Program Activities

12. Opportunities to Showcase Societies and Conferences Highlight exciting, new development announced at conferences Feature emerging technologies in Societies’ areas of influence Increase visibility of Society members as technical experts Reinforce that IEEE and its Societies are trusted, valued sources

13. Be an IEEE Anniversary Ambassador Promote the 125 th : any event in 2009 is an anniversary event Mention the anniversary in conference openings, key sessions or award ceremonies, welcome letters, conference programs and websites Put your anniversary events on the calendar at ieee125.org Submit anniversary event photos on the website at ieee125.org Celebrate the IEEE What Can You Do to Help? Use the IEEE Anniversary Mark and acknowledge the anniversary during your conferences Let us know about new exciting technologies Promote Presidents’ ‘Change the World’ Competition to students www.ieee.org/ChangeTheWorld Celebrate the anniversary during your events.

14. Questions? Send names of potential topics or spokespeople to: Corporate-Communications@ieee.org